For perhaps our greatest act of generosity, we're selling out. That's right. The Working Not Working Shop is here. We're finally giving our members the chance to stylishly rep the WNW brand and pay us handsomely for the honor.
Read MoreSwag Alert: Working Not Working Hats
We partnered with Flexfit and WNW Members Marta Cerda, Jon Contino, Faust, and Alex Trochut to bring you 4 beautifully-designed caps.
Read MoreProfiles of the Week: Sports!
Profiles of the Week: Sports!
The start of the NFL, NBA, and NHL seasons. The MLB Playoffs. There's no better time than fall for professional sports in the U.S. Which means there's also no better time to catch some of our members' immortalized creative contributions to professional leagues, teams, and athletes. Scroll down to see some of the WNW creatives elevating art and athletics on the big stage.
Darrin Crescenzi, Designer. New York.
Justin Thomas Kay, Designer. New York.
Simi Mahtani, Art Director. New York.
Elias Stein, Illustrator. Decatur.
Molly Erdmann, Designer. New York.
Discover more creative talent and projects like this on Working Not Working. Head here to subscribe to full weekly curated lists like "SPORTS!" If you don't have a Pro plan, sign up here first.
If you're a WNW Member with new work, exhibits, products, or news to share, email us.
Project Highlight: Bulletproof Coffee Rebrand
Project Highlight: Bulletproof Coffee Rebrand
MIKE O'DONNELL / EDITOR
Bulletproof Coffee is just a quick walk from WNW HQ’s Venice office and a high-speed sprint back. The stuff packs the kind of kickback that sometimes makes us wonder if it’s technically street legal. The name fits.
So does its design rebrand, which commenced late last year and was lead by WNW Member Ethan Keller, head of Seattle-based Emblem Studios. The whole point of Bulletproof Coffee is to give you the goods so you can power through the day and stay hyper alert, hyper effective, and for some of us also just plain hyper. A cup of Bulletproof Coffee includes grass fed butter and brain octane oil. Yum. Keller and Emblem Studios have captured the efficiency and scientific research that Bulletproof sells with a clean and technical upgrade. The dove from the old logo (pictured below) has evolved with a monochromatic iteration, and the condensed font has been retained, albeit with some necessary improvements. The hexagon pattern featured on the cups and packaging drives home the idea that Bulletproof uses science.
Emphasizing the color orange in this redesign is particularly a home run for Emblem. According to this site which addresses color theory, “Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. To the human eye, orange is a very hot color, so it gives the sensation of heat... Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite… In heraldry, orange is symbolic of strength and endurance. Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design.” Intelligent design advice, Color-Wheel-Pro.com You could essentially replace “orange” with “Bulletproof coffee” in the description above, and capture everything the company touts.
Bulletproof's new visual identity stands apart from that of other coffee brands in its boldness and intensity. Which is exactly what Bulletproof is aiming to do. Does your company need a new logo or complete rebrand? Ethan Keller is Available.
Old logo
Are you a WNW Member with new work, exhibits, products, or news to share? Email us!
DESIGNER NICOLE LARUE BRANDS THE WOMEN'S MARCH ON WASHINGTON
DESIGNER NICOLE LARUE BRANDS THE WOMEN'S MARCH
ON WASHINGTON
Portland-based Working Not Working Member Nicole LaRue designed the official logo for the Women's March on Washington. We asked Nicole what the biggest influences were when creating this logo. "The needs of Americans today, I think – the need for unity and solidarity and the need for a much bigger voice."
Here are all the details and logistics for the march this Saturday, which currently has 400+ sister marches globally. We've already heard from plenty of Working Not Working Members who are heading to DC. Nicole tells us she will definitely be one of them. We asked her what expectations she has ahead of Saturday. "Expectations? Well, it’s forecasted to possibly be the largest march in U.S. history… I might have the expectation of making history… Does it seem too much to ask?!"
Tell us a little bit about your creative background. Who is Nicole LaRue and how did she get here?
By a rocketship, of course! Okay, no, I do have a degree in what I do. Sometimes helpful, oftentimes not. But I am a graphic designer by degree, turned illustrator with much excitement. I still do heaps of design work, but I’m hired more and more to do both design and illustration and I absolutely love it – it’s truly the best of both worlds for me.
How did you come to design the official logo for the upcoming Women’s March on Washington this Saturday?
It was definitely luck, honestly. A long-time friend and colleague, Amy Stellhorn, contacted me to design one of the directions for the official pitch to the march organizers. Her creative agency, Big Monocle, as well as several others, had been asked by Teresa Herd, the VP Creative Director of Intel, to put together a campaign pitch. It was truly a process that happened overnight!
What kind of research went into designing a logo that honors both today’s movement and the history behind women’s rights? Any particular influences?
There wasn’t any intended historical influence, but definitely an influence of the needs of Americans today, I think – the need for unity and solidarity and the need for a much bigger voice.
What were some of the challenges of branding the Women’s March?
Honestly, just time! Everyone has been frantically trying to pull everything together in the last several weeks – yes, weeks! The logo, for me, was a single day in the making. I believe Big Monocle had as little as a week to gather the right folks and put the entire pitch deck together.
Is there often a political or social edge to your work, or do you feel a certain immediacy these days?
Absolutely a certain immediacy these days. I’d been reeling from the recent election and searching and hoping for a way to be involved in something good and meaningful and strong… I feel absolutely grateful that Amy thought to ask me to volunteer my skills!
Are you heading to Washington? If so, any expectations ahead of your trip?
YES! I’m seriously thrilled to be going. Expectations? Well, it’s forecasted to possibly be the largest march in U.S. history… I might have the expectation of making history… Does it seem too much to ask?!
What other social causes are you most passionate about?
I’m very passionate about women’s rights, human rights, and LGBTQ equality. I’m a gay woman and, in combination, there are some very serious issues that need to challenged!
What do you see as the role of an artist in addressing these issues through their work? Any advice you can share with creatives looking to do their part?
I think we, as creatives, ought to leave room to take on projects that we are fiercely passionate about – ones that pull at our hearts and propel us to take action.
What’s next for you?
Looking forward to the March… After that… conquering the world (with kindness and really cool design, of course)!
Who are some other WNW Members whose work you admire and why?
Kevin Cantrell’s work is rockstar quality. He has some serious skills!
And I’ve always loved illustrator, Jon Burgerman. He’s just cool.
Anything else you’d like to add?
Just a great big thank you.