Illustration by WNW Member Miriam Persand
We independent artists love to complain, especially about vague feedback and bizarre requests, without considering the source of these concerns form in the mouths of other artists. After all, in-house creative teams are the messengers, attempting to unite talent they love with budgets that work.
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Illustration by WNW Member Miriam Persand
The inner workings of the large companies that hire me, an independent artist, are a mystery…I reached out to an anonymous art director friend at a large corporation to gain clarity. We discussed the mood boarding process for a global campaign, where things go awry, and when a company decides to make pre-emptive restitution.
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