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WORK: MARCH MADNESS

Working Not Working March 19, 2015

WORK: MARCH MADNESS


For those of you still reliving the Super Bowl, time to get out from under the football because March Madness is here! And that means the WNW Bracket Pool is back and hopefully you've already joined. Will last year's winner, WNW Member #699 Alex Shulhafer, repeat? 

To get in the basketball spirit, WNW Members #1529 Tim Wassler, #703 Mark Voehringer, and BBDO have created four hilarious spots for AT&T's March Madness campaign titled "Legends." Expect to see more from retired basketball greats Shaquille O’Neal, Julius “Dr J” Erving, Clyde Drexler, and Christian Laettner as the tournament progresses.

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"Legends"


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Tags Tim Wassler, Mark Voehringer, BBDO, March Madness, Shaq, Basketball, NCAA

DRINKING NOT DRINKING: PDX

Working Not Working March 18, 2015

DRINKING NOT DRINKING: PDX


While WNW is known for connecting creatives and companies, we also have a reputation for showing our community a good time. We sent a small budget to a few PDX members with the task of throwing a kick ass meetup on our behalf. With WNW Member #5622 Benji Brucker taking the lead, members #3283 Bernadette Spear, #1316 Meg Hunt, #1935 Aaron Rayburn, #4040 Katie Reardon, and #2257 Kate Bingaman-Burt banded together, using the WNW platform and network to rally their peers and give exposure to the PDX creative scene.

In Benji's words, "The crowd was fantastic, prompt and thirsty! An hour into the event 50+ WNW party affiliates were well on their way to not working for the weekend and possibly not even getting off the couch. Aalto Lounge was a perfect backdrop for personal passion project postulating, catch-up chat, and general tomfoolery, all of which were observed in full force."

One of the things we pride ourselves on here at WNW is making networking as seamless as possible. WNW Member #4288 Ben Sellon volunteered to be the night's photographer and couldn't help but notice how organically everyone networked... and how good looking they all were: "The night was really great -- good turn out and REALLY good people. You know that feeling when everyone is talking about all the cool shit they're making, but nobody is salesy or networky about it, and everyone just wants to go and do everything with everyone? It was one of those. Teamwork forever!"

Katie Reardon agreed that building a community is crucial to becoming a freelancer: "I'm new to the freelance game and am finding fellow freelancers to be the best support crew ever. All of us here in Portland are so helpful with each other's project hunts and weird tax questions and agency tips. This party was a nice celebration of that (and an excuse for us all to smile a lot and take awkward photos)."

And Aaron Rayburn summed up the evening's success bluntly: "Considering the free drinks, it's amazing we are all still alive." 

Teamwork forever, indeed.


All good looking people as captured by WNW Member #4288 Ben Sellon:

To see the complete album of PDX debauchery, check out the WNW Facebook page.


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In EVENTS + CULTURE Tags Benji Brucker, Bernadette Spear, Meg Hunt, Aaron Rayburn, Katie Reardon, Kate Bingaman-Burt, Drinking Not Drinking

MEET #5262 EVE WEINBERG

Working Not Working March 17, 2015

MEET #5262 EVE WEINBERG


Director • Brooklyn, NY

WNW Member #5262 Eve Weinberg partners with ad agencies, interactive firms, media companies, and filmmakers to direct the motion graphics components for large projects. Such partners have included CNN, BAM, Participant Media, and Potion. In the interview below, Eve offers some honest advice to fellow freelancers: "Communicate well if you’re having trouble delivering on a deadline or asset. Clients are people too. Communication is key."

WARNING: This video has been identified by Epilepsy Action to potentially trigger seizures for people with photosensitive epilepsy. Viewer discretion is advised.

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1. How long have you been freelancing?

On and off since 2007. So, roughly 6 years, non-sequentially.

 

2. Is there a time or place that you feel most creative/have the best ideas?

Late at night, first thing in the morning, or after a nap. Basically, right after I’ve slept, or right before I’m supposed to sleep.

 

3. What’s your ideal Working:Not Working ratio?

What’s ‘not working’? Drinks with friends where we talk about project ideas? Crafternoons or drink-and-draw nights? Weekend hackathons? It’s tough to know the difference between working and not working. I’m a fan of the 80/20 principal though.

4. Do your parents understand what you do?

Absolutely not. Major bummer. I just give them the snippets that they can post to facebook every once in a while.

 

5. What scene from a movie makes you laugh just thinking about it? 

Elf - all of it.

Or the David Cross line in Waiting for Guffman - "Once you go into that circle, the weather never changes. It is always 67 degrees with a 40% chance of rain."

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you? 

chat roulette, http://codepen.io/kowlor/full/MYOKRd/, netflix

 

7. What do you do when Not Working?

nap. bike. hike. soccer. draw. collage. watch movies.

8. Do you have a hidden talent?

I dont know if this makes me more, or less, employable, but I hold a world record. hehe

 

9. Any tips or advice for fellow freelancers?

Communicate well if you’re having trouble delivering on a deadline or asset. Clients are people too. Communication is key.

 

10. What’s your favorite thing on the internet this week?

http://animagraffs.com/

 

11. Who are some other WNW members whose work you admire, and why?

These are a few that I noticed on the list whom I’ve worked with and are extremely talented and driven: Daniel Savage, Sean McClintock, Erica Gorochow, Michelle Higa Fox


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In INTERVIEWS Tags MEET, Eve Weinberg, Director, Brooklyn

PROFILES OF THE WEEK: MARCH 16TH

Working Not Working March 16, 2015

PROFILES OF THE WEEK:
MARCH 16TH


Chris LaBrooy, Illustrator. UK.

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Monika Bielskyte, Creative Technologist. Los Angeles.

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Collin Hughes, Photographer. NYC / London.

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Olof Lindh, Director. Stockholm.

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Birgit Palma, Designer. Barcelona.

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Timothy J. Reynolds, Illustrator. Milwaukee.

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Bjørn-Erik Aschim, Animator. London.

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Suzan Choy, UX/IA Designer. Brooklyn.

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In LISTS Tags Suzan Choy, Collin Hughes, Bjorn-Erik Aschim, Timothy J. Reynolds, Birgit Palma, Olof Lindh, Monika Bielskyte, Chris LaBrooy

MEET #1348 DAN BLACKMAN

Working Not Working March 13, 2015

MEET #1348 DAN BLACKMAN


Designer • Brooklyn, NY

WNW Member #1348 Dan Blackman is an award-winning graphic designer and director, currently working full-time at Tictail in Brooklyn. The ADC Young Gun has also created stunning work with such companies as VSA Partners, FWIS, Sapient, Sagmeister & Walsh, and Mother New York. Dan spoke to WNW about the benefits of both freelancing and full-time.

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1. How long have you been full-time? How do you weigh the benefits of freelancing and full-timing?

I've been full-time on and off my entire career but this latest stint about a year and a half. Between Tumblr and now Tictail. Which for me is weird since I never imagined working in the tech industry. But here I am, learning more than ever.

Both full-time and freelance have their ups and downs. Throughout my career I've been between the two and and have found satisfaction in both. When freelancing I have had the freedom to take on what I want, when I want. Which wasn't always the case. I used to spend most of my freelance time jumping from agency to agency working on branding projects. 

When working full-time (especially in-house) I've found that it's really rewarding to concentrate on one brand and a bigger long-term goal. With freelance it was typically project to project without a lot of time to spend on one thing.

 

2. Is there a time or place that you feel most creative/have the best ideas?

I find being alone for a couple hours in the morning before all the meetings start tends to be my most productive. Typically between 7am and 10am

 

3. What's your ideal Working:Not Working ratio?

Working 90% of the time, all the time.

4. Do your parents understand what you do?

They try their hardest. Luckily "Graphic designer" is usually enough for them.

 

5. What scene from a movie makes you laugh just thinking about it?

Shit that's a tough question. The "Jobin" quote in I Love You Man used to get me.

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you?

New York Times, Tumblr and Vice.

 

7. What do you do when Not Working?

Drinking, socializing, traveling, and hanging out with my lovely girlfriend.

 

8. Do you have a hidden talent?

I really enjoy photography in my off time. A talent that I hope one day to make more use of.

9. Do you have any tips for freelancers and fellow full-timers?

Get as much experience as you can. If you aren't happy, change it.

 

10. What's your favorite thing on the internet this week?

The last couple episodes of Radiolab were pretty amazing. Boston Big Picture is always fun to explore and Tim Goodman and Jessica Walsh's book release antics have been fun to follow.

 

11. Who are some other WNW members whose work you admire, and why?

That's such an unfair question haha. I really believe that everyone on WNW is insanely talented, that's what makes WNW what it is. 

If I had to name a few though they would be Skip Hursh who I was lucky enough to hire when I was at Tumblr. The guy is super-conceptual and seems to be capable of doing anything. Another guy that I really respect is Derrick Lee who I worked with at Mother NY and is now at Nike in Portland. Last would probably be Brent Couchman who in the last year opened up his own shop in SF, the guy's a monster. Oh and Mike Burton, because the dude is Mikey Burton.


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In INTERVIEWS Tags MEET, Dan Blackman, Full-time, Designer, Brooklyn

MEET #1517 DAN CASSARO

Working Not Working March 11, 2015

MEET #1517 DAN CASSARO


Designer • Brooklyn, New York

WNW Member #1517 Dan Cassaro considers himself "a native New Yorker and a frequent Get-The-Hell-Out-of-New-York-Er." But you may already know him as the superhero designer, protecting the freedom of freelancers. 

Dan was named an ADC Young Gun in 2011, and has worked for clients that include Beck, Nike, The New York Times, Victoria's Secret, VH1, MTV, McSweeney's, HarperCollins and Carhartt. Dan's work has received accolades from the likes of The New Yorker, Fast Company, The New York Times Magazine, Rolling Stone, The Wall Street Journal, and Esquire. 

Below, Dan speaks with WNW and offers some great advice to fellow freelancers: "Don't be afraid to ask questions! Everyone feels like they need to pretend that they know exactly what the are doing when they start out. We're all just dummies trying to look cool, smart, whatever. It usually causes more problems in the long run."

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1. How long have you been freelancing?

About 6 years. 

 

2. Is there a time or place that you feel most creative/have the best ideas?

In the car, alone, listening to the radio. Music seems to activate whatever part of my brain it is that gives me ideas. 

 

3. What's your ideal Working:Not Working ratio?

That's the million dollar question, right? If I ever figure it out I will let everyone know. 

4. Do your parents understand what you do?

Yep. They totally get it. I think people more or less understand what design and illustration is, even if they don't understand the specifics of what goes into it. 


5. What scene from a movie makes you laugh just thinking about it? 

The scene in the Naked Gun when Frank is climbing on the side of the building and he grabs the stone penis. I'm laughing about it right now as I type it out. 


6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you? 

NONE. The internet would remind me of my old life. I would want to focus on my new life as a warthog hunter/pineapple farmer. 


7. What do you do when Not Working? 

Lots of road trips with Niamh and the dog. 

8. Do you have a hidden talent?

I am REALLY good at making breakfast. I used to work as a cook in a diner so I have mastered the art of bacon and eggs. 

 

9. Any tips or advice for fellow freelancers?

Don't be afraid to ask questions! Everyone feels like they need to pretend that they know exactly what the are doing when they start out. We're all just dummies trying to look cool, smart, whatever. It usually causes more problems in the long run. 

 

10. What's your favorite thing on the internet this week?

This.

 

11. Who are some other WNW members whose work you admire, and why?

I love them WNW beautiful babies equally.


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In INTERVIEWS Tags MEET, Dan Cassaro, Brooklyn, Designer, Featured

MEET #2825 LIZ MARKS

Working Not Working March 10, 2015

MEET #2825 LIZ MARKS


Copywriter • Miami, FL & Los Angeles, CA

We often imagine a writer hunched over a desk in a stuffy room battling insomnia. This is not how WNW Member #2825 Liz Marks operates. The Miami-based copywriter told us that she comes up with the best ideas "first thing in the AM. On my couch. I never sit at a desk. Ever." Liz's approach works just fine, as she has created fresh ideas for top clients like Apple, Google, Samsung, Coke, Citibank, vitaminwater, and Netflix. Liz also offers some straightforward advice to fellow freelancers, free of charge: "Be nice and fun to be around. It goes a long way."

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1. How long have you been freelancing? 

This will be my second year. 

 

2. Is there a time or place that you feel most creative/have the best ideas?

First thing in the AM. On my couch. I never sit at a desk. Ever.

 

3. What's your ideal Working:Not Working ratio?

Ideal: 70/30. Actual: 90/10. I really need to work on the “not working” part. 

 

4. Do your parents understand what you do?

Yup! I’m lucky. Momma ain’t no fool. 

5. What scene from a movie makes you laugh just thinking about it? 

The “you’re going the wrong way” scene from Planes, Trains, and Automobiles. 

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you? 

YouTube – So I can watch videos on how to survive on a desert island. 

Liz-marks.com – So I can work remotely and stay relevant for when/if I decide to return from the desert island. 

Google – It’s kind of like asking a genie for more wishes… 

 

7. What do you do when Not Working?

Sweat. I’m always up for a good physical challenge. 

 

8. Do you have a hidden talent?

I’m a writer by trade but I have an uncanny ability to draw Pokemon. I also have a freakishly high vertical jump. 

9. Any tips or advice for fellow freelancers?

Be nice and fun to be around. It goes a long way. 

 

10. What's your favorite thing on the internet this week?

The future is now. 

 

11. Who are some other WNW members whose work you admire, and why?

I like to work and laugh with people who like to work and laugh. Oh, and who are awesome at what they do: Daniel Savage, Antonin Brault Guilleaume, Ryan Gury.


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In INTERVIEWS Tags MEET, Liz Marks, Miami, Copywriter

PROFILES OF THE WEEK: MARCH 9TH

Working Not Working March 9, 2015

PROFILES OF THE WEEK: MARCH 9TH


KYLE SAUER, DIRECTOR. BROOKLYN.

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JACQUI OAKLEY, ILLUSTRATOR. HAMILTON, ONTARIO.

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VI LUONG, ART DIRECTOR. BROOKLYN.

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KAREN MCKIBBEN, PRODUCER. NYC / LA.

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TOBY HARRIMAN, PHOTOGRAPHER. SAN FRANCISCO.

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KIRSTEN LEPORE, ANIMATOR. LOS ANGELES.

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HENDRICK ROLANDEZ, DESIGNER. MELBOURNE.

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PAWEL NOLBERT, DESIGNER. WARSAW.

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In LISTS Tags Members, Profiles

WATCHING NOT WATCHING: THE ERIC ANDRE SHOW

Working Not Working March 6, 2015

WATCHING NOT WATCHING: THE ERIC ANDRE SHOW


In the last installment of Watching Not Watching, we interviewed WNW Member #2772 Sam Taylor about his favorite show, It's Always Sunny in Philadelphia. The consensus was that It's Always Sunny captured human depravity and selfishness at its finest. So where does that leave The Eric Andre Show? WNW Member #2819 Kyle Platts, a big fan of the show, answered this question and others, and shared an original illustration. Kyle helps us dissect a show that somehow manages to attain an even superior level of depravity, moving into the full-on grotesque. And each frenzied episode clocks in at only 10 minutes! For those who have yet to see an episode, Kyle nails it with this description: "It’s a great show because it doesn’t have any inhabitations. What they have done is taken the tired talk show format and spiked its drink with acid."

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Do you tune in and watch The Eric Andre Show weekly on Adult Swim or do you binge online during vacations?

I don’t really have vacations much but yeah I binge on it hard. I think I’ve seen all of them now so it’s just a case of watching my favourite ones over and over again. One of my favourite moments is when Tyler, The Creator is a guest and Eric tells him his dad is here, and his dad is this creepy mutant looking white dude hiding in the rafters, and Tyler cries. That makes me crease every time. 

 

What is it about The Eric Andre Show that draws you in?

I honestly feel like the show was written just for me and my friends. It’s pitched so perfectly and is the type of humour that makes me laugh uncontrollably in my most unreserved embarrassing laugh. The intensity is what I enjoy, the editing and timing is so perfect too, and I love how each show is all crammed into about 10 minutes. 

 

There are plenty of bad shows trying to be good. But only a handful are good shows trying to be bad. Do you prefer this brand of inverted art that has a camp sensibility?

I mean sometimes it’s great to have good shows that are trying to be good shows too, but yeah I love how The Eric Andre Show has this low budget aesthetic and ‘not giving a shit’ sensibility. The best thing about it is the way it has that jovial look, but it’s actually really self aware and considered. It’s a great show because it doesn’t have any inhabitations; what they have done is taken the tired talk show format and spiked its drink with acid. 

 

Your illustrations often capture humanity at its most comically repulsive. As an artist, how do you approach the grotesque while also letting your audience know you're in on the joke?

There are no mechanisms I use to achieve this that I can describe, I just think it’s something that seeps into my work via osmosis because I have a certain humour and it just comes out in my work. 

 

Do you consider an artist's intention when evaluating their work, or do you let the work stand on its own? 

The motivation for an artist is important for me and I think a lot of the time with good work you can see the intention without having it explained to you. I recently saw a Rashid Johnson exhibition here in London and immediately you can tell that he is politically driven in the tone of the work.  

 

Is The Eric Andre Show, and television in general, a source of creative inspiration or escape for you?

I don’t watch shows as a form of escapism, I feel really conscious about using time wisely so I like everything I watch to either be inspirational, funny or informative. But having said all that, I watched Taken 3 the other day and loved it. I suppose that would come under ‘funny’ though. 

 

What other shows/films do you recommend to the WNW community?

I just recently watched The Raid 2, which is incredible. It’s probably the best film I’ve seen from The Raid franchise this year. Every fight scene is so intense and it just keeps turning up from scene to scene until by the end you feel like your head is going to explode. Also The Lego Movie; don’t let anyone tell you it is not the best film ever made. Liam Neeson’s voice as the good cop is so funny to me. 

 

Anything else you’d like to add?

Yeah if anyone has suggestions for a good low fat alcoholic drink that would be great. I’m an illustrator and I sit drawing at a desk all day, so I’ve realised that if I keep drinking beer at the rate I am now I’m going to start looking like John Belushi pretty quick. Please send suggestions to platts.kyle@gmail.com.

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In EVENTS + CULTURE Tags Kyle Platts, Illustrator, London, The Eric Andre Show, Adult Swim, Watching Not Watching

CREATIVE COUPLE: LETA & WADE

Working Not Working March 6, 2015

CREATIVE COUPLE: LETA & WADE


Asking the couple behind Complements to draw a line between work and play is a bit moot. WNW Member #2846 Leta Sobierajski and WNW Member #3441 Wade Jeffree may have met through OkCupid but it was their mutual love of Josef Müller-Brockmann that started it all. Leta and Wade admit that because they're such workaholics, it was important for them to find a partner who would equally embrace the blur between personal and professional. How do they make it work? Straightforward advice: "Make side/work projects together, have sex—followed by more sex. Beside that, it's simple and like any other relationship really."

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Hi guys! Tell us a bit about yourself, where you're from and what you're currently loving:

We have been together for about two years now. Leta is a freelance graphic designer & art director who often works from our home studio. Wade works at Mother Design after just getting his new visa. We are obsessed with watching The Office and desperately want a dog but don’t think we are responsible for one just yet. Also this. 

 

LETA

Describe your partner. 

Wade is a handsome Australian with a cute butt. He’s very intelligent, driven, and a total workaholic, just like me. He's a great thinker and an equally great lover.

 

What do you admire about him?

He is the most tolerant, level-headed guy I have ever met. He keeps his cool, and helps me keep mine too.


Through working together, I have discovered...

...he has a mean jump shot.
 

 

WADE 

Describe your partner. 

Structured fringe, Acne-outfitted, strong-willed, badass.

 

What do you admire about her?

Her passion and drive to succeed whilst remaining humble. She's had a strange journey to get to where she is now, one that would not have been so if she didn’t go all or nothing.

 

Through working together, I have discovered...

...she's extremely organized, which I am not. So that helps. :)

 

LETA & WADE

What came first, romance or work?

Coupling came first! We met on OkCupid in April of 2013. Leta made an account after one too many lousy relationships and no less than five days later, Wade messaged her with his number and asked if she'd be interested in getting together for a drink because we shared similar interests. Leta’s profile said that she didn’t want to talk to anyone who didn’t know who Josef Müller-Brockmann was. We had three dates in the same week and have been together ever since (nearly two years)!

 

Had you dated anyone in the creative field before?

Leta: Yes.
Wade: No.

 

How did you start working together? What was that transition like?

We both believe that work and life are intertwined—they are not two separate entities. We are both very driven and find fulfillment in our work, so we often find ourselves working next to each other until the late hours. It helps to drive us to keep working, as we push each other with everything. We have the ability to bounce ideas of each other and help push each others' workflow. However, we rarely work on client projects together, which was a major catalyst for our Complements project. It allows us to collaborate, yet express our relationship in a manner that is visually compelling and representative of how ridiculous we are. It was a very seamless transition, as we were already so involved in and aware of each others’ projects.

 

Do you have work/personal boundaries? If so, how do you draw that line?

Not at all! No lines to draw. Working together can get pretty interesting, especially when we both aren’t wearing pants.

 

Ideal Coupling: Not Coupling ratio

As much coupling time as possible!

 

Favorite thing about working together. Hardest thing.

The best thing is that we can be completely honest with one another without worrying about saying or doing the wrong thing. Over time, we have developed a respect & confidence in each other’s ideas. The hardest part is that we get lazy with our cooking and exercise. Both of course are important to staying healthy!

 

As a couple: how have you seen your work evolve? As a professional, how has your relationship evolved?

Being honest and providing opinions for each others’ work has helped us both improve our skill set and our portfolios. As we worked on Complements, we have taken on larger challenges and tested our capabilities as designers as well as a couple. Once we accomplish a goal, we create new ones. Since our relationship is made quite public through our project, we can’t say it is evolving any differently professionally than it is personally.

 

Are you friends with other creative couples? Why do you think people date each other in this field?

Inevitably, yes. It’s so difficult to find someone who understands and tolerates our long hours and eclectic behavior. We both wanted to meet people that we could relate to, as our lives are intertwined with our work and it’s difficult to find separation from the two.

 

Do you have advice for other creative couples?

Make side/work projects together, have sex—followed by more sex. Beside that, it's simple and like any other relationship really. 


More of Wade's work: 

More of Leta's work:

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In INTERVIEWS Tags members, Design, Featured, Creative Couple

MEET #2356 MELISSA FAUSTINE CHANG

Working Not Working March 5, 2015

MEET #2356 MELISSA
FAUSTINE CHANG


Designer • Los Angeles, CA

WNW Member #2356 Melissa Faustine Chang is a designer who specializes in branding, publishing, typography, and print. She's worked with publishing titans like W. W. Norton, Penguin Random House, and Simon & Schuster. Her work has been recognized by the Type Director's Club and Print Magazine. Melissa offers some great advice to her fellow freelancers: "Routine is key in staying focused and disciplined. Something as small as having a set place to go every day, like a studio or co-working space, helps build a bit of structure in what can otherwise be a rather unstructured lifestyle."

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1. How long have you been freelancing?

A little over two years now. 

 

2. Is there a time or place that you feel most creative/have the best ideas?

I have the best ideas right before I fall asleep—it's when my mind is most unfettered. I keep a notebook by my bed to scribble down ideas and decipher the gibberish (genius) the next morning. 

 

3. What's your ideal Working:Not Working ratio?

About 60/40. Making sure I dedicate a good chunk of time to Not Working keeps me refreshed and much more effective when I’m Working. 

4. Do your parents understand what you do?

Somewhat! They have a general idea that it has something to do with pictures and computers.

 

5. What scene from a movie makes you laugh just thinking about it? 

The Black Knight scene in Monty Python. “Tis but a flesh wound!” Classic. 

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you? 

1. Google Maps for turn-by-turn navigation around the palm trees

2. Yelp to see where to find the tastiest 5-star coconuts

3. YouTube for videos on how-to best open and cook the coconuts

 

7. What do you do when Not Working?

I swim, hike (two things that are so wonderfully accessible since relocating from NY to LA), and travel as often as possible. 

My favorite thing about freelancing is that if work is ever slow, I have the freedom to hop on a plane to wherever the cheapest ticket takes me. 

8. Do you have a hidden talent?

Not taking things or myself too seriously. 

 

9. Any tips or advice for fellow freelancers?

Routine is key in staying focused and disciplined. Something as small as having a set place to go every day, like a studio or co-working space, helps build a bit of structure in what can otherwise be a rather unstructured lifestyle. 

 

10. What's your favorite thing on the internet this week?

They speed up Seinfeld episodes on TBS to fit more episodes in—so diabolical! 


More of Melissa's Work

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In INTERVIEWS Tags MEET, Melissa Faustine Chang, LA, Designer, Publishing, Branding

ON PERSONAL BRANDING: KARAN SINGH

Working Not Working March 5, 2015

ON PERSONAL BRANDING:
KARAN SINGH


The man, the brand. As many freelancers know, you're not just an individual creating work for businesses, you are a business. And business have brands, which means you must too. WNW Member #3041 Karan Singh not only created a personal brand, he even did a rebrand. To combat the inevitable identity crisis, Karan went beyond the avatar, creating an interactive experience on his personal site to reflect the multi-facets of himself (or at least that of his online persona.) Karan admits that reducing himself to an icon or mark made him nervous; however, "It made me a lot more calculated and focused on the kind of work I make and share, which is effectively the work which I'd like to be commissioned to do."

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Hi! Tell us about yourself: who you are, what you're working on and what you are currently loving:

I'm an illustrator/artist from Sydney, Australia, living and mainly eating pizza in New York. I just finished a couple of patterns for an exciting new fashion label,  I recently released a personal screen print and I'm working towards an exhibition in June.

I'm a little late to it but I've just binge watched 'Black Mirror' on Netflix. It's a fascinating social commentary on the role of technology in our lives and how much we depend upon it or rather, are addicted it. It's definitely left me feeling a little self-conscious about how much I rely on my devices, especially my phone.

 

Let's talk about personal branding. Why does an individual need a brand in the first place?

The creative industry is big and competitive which means there's a huge emphasis not only on creating good work but being able to stand out with it. Branding transcends a logo and a regularly used typeface; for me as a one man team, it's also effectively my persona or at the very least, the aspects of my persona I feel comfortable sharing publicly. I believe it's about acknowledging your own interests, strengths and ambitions and ensuring they're reflected in your work. 

 

Does having a brand help you get work? 

l think with the above considered, it's probably made me a lot more calculated and focused on the kind of work I make and share, which is effectively the work which I'd like to be commissioned to do. 

 

When did you start working on a personal brand? 

I don't believe it was ever something I intentionally pursued when I first began. It happened slowly and naturally as I began to focus on what I liked doing. It initially developed in small increments until I slowly became conscious about what was effective and worked but also reflected me. 

 

Why the rebrand?

The creation of the re-brand project came from the desire to have my identity be more of a reflection of me in an illustrated sense, hence the avatar. 

For my personal rebrand, I didn't like the idea of restricting myself to a rigid logo, but instead wanted something that was dynamic and would adapt and change as I do. Whilst I acknowledged the value of being able to reduce oneself to an icon or mark, committing to it made me a little nervous.

Having an avatar as a logo makes sense, so long as you never changed your hair, glasses or any other aspect of your appearance. As a result, I came up with the idea of a static base for the logo: my face, and created a tool kit of assets that could be interchangeable. I worked on an interactive application along with developer Alexander Szekely, and took inspiration from a slot machine, to show the random combinations of all the options.   

 

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Who are others whom you find self-brand well?

Lernert and Sander are a great example of how visual artists can brand themselves well through their distinct aesthetic and presentation style. Dutch artist Parra does this well using a simple and iconic color palette and character style.

 


Any advice on effective networking?

Making great work is satisfying but it's important to share it if you plan to make a career out of it. Connect with other people in the industry. One of the best pieces of advice I've received was that if ever I found a person's work I liked, I should email them and tell them. It's lead to great collaborations and long lasting friendships.

 


Any advice for students and other designers just starting out?

Try new things, experiment lots, make mistakes, be yourself and do what makes you happy. 

 

What's your dream project?  

I'd love to work with Kenzo; their shows, direction and pieces are always on point.

 


Are there other WNW members whose work you admire?

My buddies David McLeod and Luke Choice usually give me something to be jealous about. 

 

Bonus question! What's up with pizza? I mean its good but you're like, really into it. Curious what you love about it and where that started.

What's not to love!? It's a delicious circle which you can put pretty much anything on. It probably started when I lived at home with my folks and takeout was a luxury, a polar opposite to how my life is now, courtesy of Seamless. 


More of Karan's work:

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In INTERVIEWS Tags members, personal branding, illustration

Photo by WNW Member #3894 Don Shelford

MEET #2902 SHEENA BRADY

Working Not Working March 4, 2015

MEET #2902 SHEENA BRADY


Copywriter • Brooklyn, NY

In the Fall of 2014, we featured a series of GAP ads directed by David Fincher, and written by WNW Member #2902 Sheena Brady. We're big fans of Sheena's work for clients like GAP, Coca-Cola, Nike, Levi's, Converse, and Carhartt, so we figured we should feature the copywriter herself. Sheena was most recently a Creative Director at Anomaly. Before that, she was a Writer/Creative Director at W+K Portland for 7 years. Now she's a full-time freelancer. We asked the hilarious Sheena Brady if her parents understand what she does for a living: "They think I’m in med school. I do it for the care packages." We also asked Sheena if she has any tips for fellow freelancers: "HR people are no joke. Don’t procrastinate on the paperwork. They will find you."

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1. How long have you been freelancing?

A year and a half.  

 

2. Is there a time or place that you feel most creative/have the best ideas?

There’s only one thing in my portfolio that I came up with while sitting in an actual office. So, anywhere but an office. 

 

3. What's your ideal Working:Not Working ratio?

I haven’t quite figured that out yet. I’m still new to this. 

4. Do your parents understand what you do?

They think I’m in med school. I do it for the care packages. 

 

5. What scene from a movie makes you laugh just thinking about it? 

Fred Williard’s play-by-play in Best in Show. 

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you? 

doomandbloom.net
armageddononline.org
graywolfsurvival.com

 

7. What do you do when Not Working?

I have lots of half-finished short film and show ideas. I need a personal project manager. 

8. Do you have a hidden talent?

A gypsy once told me I had psychic powers. I haven’t been able to harness my clairvoyance but when I do it will be a huge advantage in the freelance game. 

 

9. Any tips or advice for fellow freelancers?

HR people are no joke. Don’t procrastinate on the paperwork. They will find you. 

 

10. What’s your favorite thing on the internet this week?

My hometown news website is always amusing. I once read a local police report where a man was caught naked (and greased) in the school air duct system with stolen paper clips and a stapler.  
http://www.newsminer.com/


Sheena's Work

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In INTERVIEWS Tags MEET, Sheena Brady, Copywriter
Photo: WNW Member #3790 Jim Golden

Photo: WNW Member #3790 Jim Golden

ON PORTLAND: BERNADETTE SPEAR

Working Not Working March 3, 2015

ON PORTLAND: BERNADETTE SPEAR


Portlandia characters included, we've been hearing amazing things about Portland for years. Besides Wieden+Kennedy ruling the town, there are pockets of creative action - and craftsmen of all kinds - throughout the city. As a producer, WNW Member #3283 Bernadette Spear makes it her job to find all those creative hubs. With work-life balance a priority, Bernadette tells us that networking is done a bit differently in Portland,  "There are no agents, reps, or go-betweens; you get to the creative people just by talking to them at a bar or floating down the river with them." 

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Tell us a bit about yourself, what you're currently loving...

I grew up in Juneau, Alaska and spent 15 years living in Portland. I am currently in NYC and working in Chicago/NY for Havas Worldwide.  There is a terrific group of creatives in Chicago, it has been a great start to a new year.  

As for what I'm currently loving, there's a podcast called Adjust Your Tracking that's my favorite!  It's two film savvy guys reviewing films and interviewing notable filmmakers.  Be forewarned, there is a fair amount of colorful language. And on the internet, I’m obsessed with Instagram as usual. 

 

Why did you move to Portland?  

I moved to Portland to finish college. It was 1/4 of the price tag of the school in Boston and some of my friends from high school rented a house in the woods for us. I figured I would finish school and end up back on the East Coast, but Portland turned out to be a terrific place to establish a career in filmmaking so I stayed, and stayed and 15 years went by and I bought a house….

Photo: WNW Member #3790 Jim Golden

How does the city inspire you? 

Pretty much anything you can imagine can be achieved in Portland. It is a reasonably inexpensive place to live well and there are pockets of talented people all around willing and eager to collaborate. 

You wouldn't know it at first glance that the guy at the end of the bar who looks like a regular guy wrote the screenplay to your favorite film.... In Portland, people who do cool things are just your buddies and neighbors, not people that are idolized and hidden away.

 

Describe Portland's creative scene.

I find Portland's creative scene to be unlike any other city's. There are all these hidden creative people and gems of talent: craftsmen, people with a weird, random skill that is very Portlandia-esque. Portland is a really cool place because its affordable to live in, which is necessary as a creative to have resources at your disposal. People don’t have to work 80 hours a week to get by or spend that on their car like in LA. In Portland, they’re either at work or playing. There's more time to meet and interact. If I need someone who can build a structure, a motorcycle, robot, you can find those people and you don’t have to dig that deep. There are no agents, reps, or go-betweens; you get to the creative people just by talking to them at a bar or floating down the river with them. 

 

What are your favorite things about living there? What are some challenges?

Some of my favorite things: Having a house, a yard and being surrounded by creative people who work to live..... Oh, then there are the epic summers dedicated to backyard BBQ’s and floating the river. 

The biggest challenge with living in Portland from a creative perspective is limited choices if you want to collaborate at a really high level. There are a ton of creative people but a finite number of places to work. There are times when there’s not a lot of work so you have to have your own side projects and be self-motivated and make those things like your other job. 

Photo: WNW Member #3090 Neil DaCosta

What are some neighborhood spots that you love?  

I love Montavilla. I moved there in 2008 and I wouldn't change that choice for anything. It's a ten minute drive to downtown and a ten minute walk to Mt Tabor where you can get lost for hours in the trees and lovely vistas. One block from my front door is The Portland Garment Factory. 

Other recommendations:

Una for shopping, Heart for Coffee and the Red Flag is hands down my favorite neighborhood dive bar. Beech Street Parlor for a civilized night of delicious food/cocktails and a likely impromptu dance party. 

 

Any WNW members whose work you admire? 

I'm a big fan of Alexander Barrett. We have worked together a few times over the years and aside from being a stellar copywriter, I mostly stalk his illustrations/ PSA's on Instagram Tuff Stuf. The daily posts of 2015 from Benji Brucker's wannahump.me also put me in a good mood.


Photo: WNW Member #3790 Jim Golden

Photo: WNW Member #3090 Neil DaCosta

Photo: WNW Member #3090 Neil DaCosta

Photo: WNW Member #3090 Neil DaCosta


This is a new series that explores all the corners of the world where our members live, work, and play. Want to see your city featured? Email us.


In INTERVIEWS Tags Bernadette Spear, Portland, PDX, Producer

MEET #3988 RICHARD HART

Working Not Working March 3, 2015

MEET #3988 RICHARD HART


Designer • New York, New York

WNW Member #3988 Richard Hart has spent over 17 years as principal (and cofounder with his sister) of disturbance, a design firm in Durban, South Africa. He's an award-winning designer who has also published books, released CDs, opened a restaurant, a design store, and a gallery. In August 2013, he moved to New York City with his wife and two daughters. 

WNW Member & South-African native Jordan Metcalf cited Richard as a fellow WNW member whose work he looks up to, "There are so many great people on WNW that it’s hard to narrow down a list, but I’d probably say New York based, South African export Richard Hart stands out for me as someone whose work and career I admire. He’s been in the industry for ages, helped start up and run one of South Africa’s top creative studios, built up this incredible portfolio of exciting and diverse commercial and collaborative work, and has successfully managed to merge his painting skills, production know-how and graphic designer's eye into an experimental, beautiful and unique fine art focus in the last few years. I’d be happy to retire with a bio like his, and the guy’s not even close to being done yet."

We couldn't have said it better. 

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1. How long have you been freelancing?

Only about a year, which is almost as long as I’ve been in New York. Before that I lived in South Africa where I ran a studio for nearly 17 years… so it’s a bit odd being the freelancer and not the one searching for freelancers.

 

2. Is there a time or place that you feel most creative/have the best ideas?

Usually it’s between 1am and 4am when I’m desperately trying to switch off and get some sleep but my mind is just going crazy. Sometimes I wake up the next morning and realise that the ideas were developed in a state of exhausted delirium and are totally shit, but just as often I come up with gold. I’ve learned that there’s value in these periods of insomnia and mostly I just relax and go with it and deal with the fact that the next day I’m a zombie.

 

3. What's your ideal Working:Not Working ratio?

I work as a visual artist when I’m not freelancing, so really I’m always working. And that’s the way I like it. In terms of the split between freelance and art-making, 50/50 seems to be comfortable. I’m learning to come to terms with the fact that I don’t really have a lot of control over what the ratio turns out to be week to week… at first it was a bit stressful.

4. Do your parents understand what you do?

Haha, ummmmm definitely not. In fact I can usually measure the success of a project by how much head-shaking and eye-rolling it inspires in my mom. That said, she has always been unconditionally supportive, which I think is pretty much the definition of a good parent, right?

 

5. What scene from a movie makes you laugh just thinking about it?

Probably Jack Black drop-kicking Ron Burgundy’s dog off a bridge in Anchorman. Actually just the sight of Jack Black pretty much cracks me up.

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you?

1. coconutresearchcenter.org (Your source for accurate information on the health and nutritional aspects of coconut, coconut oil, palm, palm oil, and related subjects.)
2. survivenature.com (Learn the methods to survive and stay alive on a deserted island.)
3. pornhub.com… I mean, who knows how long I’ll be out there! (NSFW)

 

7. What do you do when Not Working?

I’m either at my studio making art or at home making amends with my wife for spending too much time making art.

8. Do you have a hidden talent?

No, I’m pretty sure any talents I have are out in the open and exploited to the fullest of my talent exploiting ability. Maybe talent exploitation is my hidden talent?

 

9. Any tips or advice for fellow freelancers?

It’s pretty obvious but I always try to view myself as being there to make someone’s life easier (usually a creative director). Skill and talent are a given, but if you use initiative, anticipate needs and get shit done before you’ve even been asked, it makes you so much more valuable. I know this from having been the hirer of freelancers for many years… the ones that were low maintenance and high output always got the call.

 

10. What's your favorite thing on the internet this week?

Hennessy Youngman on YouTube.



11. Who are some other WNW members whose work you admire, and why?

Morgan Brill because her work is really fresh and Jordan Metcalf because he’s my countryman, homie and is just lethal with a bezier curve.


Richard's Work

Richard's Studio

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In INTERVIEWS Tags MEET, Richard Hart, Designer, New York, Cape Town

PROFILES OF THE WEEK: MARCH 2ND

Working Not Working March 1, 2015

PROFILES OF THE WEEK: MARCH 2ND


TIFFANY & KIRSTIN, ART DIRECTOR & COPYWRITER. NEW YORK.

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AARON RAYBURN, ART DIRECTOR. PORTLAND. 

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AMY MARTINO, DESIGNER. PHOENIX.

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KEENAN PAYNE, CREATIVE TECHNOLOGIST. SAN FRANCISCO. 

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MARTHA RICH, ILLUSTRATOR. PHILADELPHIA.

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SHAUN PETTIGREW, DIRECTOR. LONDON.

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CAIT OPPERMANN, PHOTOGRAPHER. BROOKLYN.

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FELIPE ROCHA, DESIGNER. SAO PAULO. 

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ZOE LOTUS, ANIMATOR. NEW YORK.

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In LISTS Tags mini-books, profiles, members

WHAT ATHLETES CAN TEACH US: COTY TARR

Working Not Working March 1, 2015

WHAT ATHLETES CAN TEACH US: COTY TARR


Being a top creative isn't too different from being a competitive athlete. Years of training, an immense amount of discipline and perseverance, the drive to be a part of the elite. WNW Member #3262 Coty Tarr recently took a trip to Lake Placid, NY to follow the Team USA bobsled crew as they prepared for the upcoming World Cup competitions. We spoke to Coty about what we as creatives, can learn from athletes. 

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I recently took a trip to Lake Placid, NY to follow the Team USA Bobsled crew as they prepared for the upcoming World Cup competitions taking place all over Europe. In 2014, I photographed Jazmine as a personal project after the Sochi Olympics. We stayed in touch, and I convinced her to let me come to Lake Placid and photograph them training next time they were there. 

I'm usually the portrait photographer tweaking all my lighting set ups, traveling with a crew, and planning out each shot. This project was very different for me - there was simply no room for such a production. They were on a very tight training schedule, and I couldn't interfere. I had to give them space, and make sure I didn't interrupt. By using a fly-on-the-wall approach, I had the opportunity to sit back and witness what a truly blue-collar sport bobsled really is. From loading and trucking their sleds up mountains themselves, to changing the blades - they do it all. Hitting speeds of over 70mph, at 2,400ft elevation and below-zero wind chills, this training session was no walk in the park.

 

WHAT ATHLETES CAN TEACH US: 

 

Consistency and dedication.

I think this is exactly what we creatives could learn from athletes. I understand this can be one of many sports cliches, but I think it perfectly crosses over to our world. 

 

If you don’t train…you don’t get better.

Simple as that. And the same should go for us - we should be flexing our creative muscles day in and day out, whether we want to or not. When you have down time, work on personal projects, re-work that old photo you took years ago. Creatives are plagued by confidence issues - I battle this constantly. Bottom line is…I’m confident when I’m creating, I’m not confident when I’m not creating. 

 

Get back up.

If athletes don’t get back up every time they fall, or they didn’t hit that mountain every damn day whether they felt like it or not, they certainly wouldn’t be world class athletes. One thing professional athletes have going for them, is they are insanely consistent and dedicated. Their careers depend on it. We should be the same. 

 

Be the best at what you do. Be world class.

Enough said.


Out of the thousands of shots I took, I think these shots represent the story I was trying to tell. Each with a different yet cohesive style. The docu-style showing the hard work that's done unloading the sleds, the landscape shots show the beautiful yet rugged atmosphere they work in, and the portraits showing the character of each athlete.

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In INTERVIEWS Tags members

MEET #34 JESSICA HISCHE

Working Not Working February 27, 2015

MEET #34 JESSICA HISCHE


Designer • San Francisco, CA

WNW Member #34 Jessica Hische has a portfolio that is nothing short of staggering. Her lettering and type skills can be witnessed in the titles for Moonrise Kingdom, the album artwork for the Beck Song Reader, and on the covers of new books and leather-bound reissues of the classics.  And now, Jessica's work is traveling all over the country in the form of her own stamp. The San Francisco-based letterer, illustrator, and type designer spoke to WNW about working with the USPS, and which projects she's most proud of. Jessica is also very generous with her tips to fellow creatives, available on her portfolio site.

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1. You have a stamp... that's amazing! Can you share a little background on the process behind creating a stamp?

It's super cool! Projects like that (not that there are many projects like that) are my favorite because they give my parents a pride meltdown. I worked with Antonio Alacá for this stamp (the previous two I worked on happened while I was working for Louise Fili so this is my first solo stamp). Antonio is an outstanding art director and has created a number of great stamps for the USPS so I was really excited when he called me up to work on one with him. His concept was to write the word "forever" in a heart shape, so the sketches I created explored different ways to do this. We decided on a version where the type and ornament were the same mono-weight line, which I really love because it takes you a second to read the letterforms through the ornament. He presented my final vector files to the approval board and now it's out in the world!

 

2. Is working with the USPS a much different experience? Do you get a free book of your own stamps?

The thing that makes working for the USPS or any government agency different is that it takes quite a bit of time to get approval on final art. It takes 1.5 to 3 years for the stamps to be released, which is quite a while to wait in anticipation! I didn't get a free book of stamps, but that was probably an oversight, ha.

 

3. Of all your projects, which one are you most proud of?

I'm most proud of the projects in which both I and the client are really happy with the end result. Sometimes that project is a big crazy project like the titles for Moonrise Kingdom, and sometimes it's a little editorial piece.

4. How long have you been freelancing? How did you get started as a letterer/illustrator?

I've been freelancing full time since 2009 (part-time from 2006-2009). I got involved in the illustration world toward the end of college—I was illustrating a lot for projects and interning at Headcase Design, a small studio that specialized in both illustration and book design. After school, many of my friends in Philadelphia were illustrators and seeing how their work-lives and personal-lives intertwined made me really want to be a freelance illustrator. They worked a lot, but they were in charge of their own hours. I started working with Frank Sturges, my illustration rep, when I was 22 and sent out tons of promos and took any job that would come my way. I started getting hired to do editorial illustration projects, and as my portfolio grew, so did the amount of job requests coming in. I got a job working for Louise Fili at this time, and worked for her full time for 2.5 years while freelancing at night. It's while I worked for her that I really learned a lot about letterforms (as well as in courses and workshops I took later). I started to incorporate lettering into my illustration work when clients would allow it, and over time clients started specifically requesting letterform based art. Overtime, my portfolio evolved from an illustration portfolio to a lettering portfolio, and now I pretty much exclusively focus on lettering work.

 

5. Is there a time or place that you feel most creative/have the best ideas?

I have the best ideas when I'm walking, showering, doing anything in which I'm doing another brainless activity and my mind can wander. I do tend to have the best ideas / clearest head in the morning after breakfast and coffee, so I save most of my brainstorming sessions for that time! I probably feel most creative though in my studio. 

6. What's your ideal Working:Not Working ratio?

It definitely varies. Some weeks all I want to do is work and the idea of relaxing doesn't appeal at all, and some weeks I feel like I'm dragging my feet with work so I take time to myself to relax and reflect. The flexibility to live your life in a way that feels natural (as long as you're making your client deadlines), is the biggest plus of being a freelancer. 

 

7. What scene from a movie makes you laugh just thinking about it? 

I was having a frustrating day yesterday and the scene from Wet Hot American Summer, when Paul Rudd's character is throwing a tantrum while cleaning up his mess in the cafeteria popped into my head and made me giggle.

 

8. If you were stranded on a desert island, with your computer, what 3 websites would you take with you? 

Facebook, Twitter, New York Times

 

9. What do you do when Not Working?

I am a really extroverted person, so most of my not-working time involves spending time with friends (mostly going out to eat). 

10. Do you have a hidden talent?

Both Russ (my husband) and I are pretty good at karaoke. I know the lyrics to SO MANY songs from the '90s and early aughts. 

 

11. Any tips or advice for fellow freelancers?

While the freedom to dictate your own schedule is amazing, make sure you impose some sort of structure to your life so that you don't feel like everything can suddenly go off the rails. I'm always playing with how to better organize my life, and post about it a lot on my site. 

 

12. What's your favorite thing on the internet this week?

I've been having a low internet use week because I'm in the weeds with work stuff, but my favorite thing of the last month was the "send your enemies glitter" site, which got so popular the creator had to shut it down.


More of Jessica's Work

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In INTERVIEWS Tags Jessica Hische, Letterer, Illustrator, Type Designer, Beck, Moonrise Kingdom, San Francisco

HOW TO MAKE A FEATURE FILM AND HAVE A DAY JOB TOO

Working Not Working February 26, 2015

HOW TO MAKE A FEATURE FILM AND HAVE A DAY JOB TOO


Copywriters by day, screenwriters by night. It seems everyone has a screenplay they're working on, but these three WNW members actually made theirs a reality. Members #1136 Branden Kramer, #1142 Thomas Kropp, and #901 Jan Jaworski teamed up with Stefen Haverkamp to make Ratter, a teen thriller that follows Ashley Benson as she's cyberstalked through her webcam, iPhone and iPad. Filmed entirely in the POV of the stalker, Ratter's been called "an ingenious debut feature" and the "best film in Park City." An official selection of Slamdance 2015, Ratter is currently awaiting distribution and will hopefully be released soon. For updates, check out their Facebook page.

Referring to themselves as a filmmaking quartet, the group had practice collaborating having lived together. In the kitchen they put up a white board where anyone could write interesting thoughts or project ideas. Ratter was born and the group credits freelancing as integral to making it possible: "It wasn’t always easy, everyone had to make sacrifices. Branden quit his full-time job to finish the script. And we spent many weekends discussing notes and crafting the final product. Eventually we all looked to freelance as a solution to making ends meet while we turned our focus on producing the feature with our partners. No matter what, making a feature takes time, and sometimes you have to make that your full-time commitment."

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You're all copywriters by day. Had you always wanted to make a film? 

We’ve always had an interest in filmmaking. When we moved to NYC and lived together, we would constantly screen and discuss famous films in our little Lower East Side Apt. We were always looking for opportunities to shoot interesting music videos and short films on the side. 

 

What movies inspire you?

Alien: It’s amazing how Ridley Scott turned a B horror script into a genre masterpiece.

12 Angry Men (1957): Writing doesn't get much better than this. 

The Matrix:  A beautiful blend of philosophy and entertainment. Ambitious, cerebral, and more layered than most people realize - which is the irony of it!

 

How long did it take to write the screenplay? And can you give some advice for those of us who have a screenplay we just can't seem to finish?

It really depends on your individual method and project. Some scripts require a lot of research, and thus require more time. The best way to finish your work is to treat it like a job. You have to have the discipline to work even when you don’t want to. Make a schedule and stick to it. Set a page goal like "I have to write 4 pages every day." Then hold yourself accountable to it. 

Also good advice for people thinking about screenwriting: read a ton of scripts. There’s no better way to learn than that.

What was it like to work with so many people? What are some best practices for collaboration? 

Fortunately for us, we had worked together on projects before the film concept even came up. In fact we all went to ad school together in Miami. So by the time we embarked on the feature we knew how to function as one group to accomplish a goal.

As mentioned before, we used to all share an apartment in the Lower East Side. On the wall in the kitchen we created a kind of white board where anyone could write interesting thoughts, or project ideas. So we got very used to talking about ideas casually in our free time or over meals.

When it came time to execute a project, we always seemed to work out a division of labor that suited the skills of everyone in the group. 

When Branden brought the idea for the short film to us, we loved it and immediately started thinking about how we would execute it. Each of us brought something to the table, and we knew we had something engaging on our hands. For the short, we all shared the responsibilities of production. Branden wrote the script and lead casting, while the rest of us divided up the work for securing locations, logistics, and creating a schedule. We made all of the creative decisions together, and the end product was better for it. Stefan, having an interest in cameras, was our DP from the get-go. We fortunately also had the help of an amazing editor and colorist that we had met during our day jobs in advertising.

With the feature, roles became more defined due to the traditional credit structure of a film, but we all still crossed over in responsibilities behind the scenes. Branden wrote the script while we all discussed drafts and gave notes on story arc, plot points, and character development that directed the screenplay to its final draft. During production, Branden directed and Stefan continued as DP. Jan and Thomas were credited as Executive Producers, which can mean a lot of things, but in this case it meant they were the creative voices behind the set. During every take, we were still discussing the project as a group. It was really great to have that support when undertaking a project of this magnitude.

The process of making Ratter was very collaborative for us because we were all used to thinking as a creative group, and building on each others’ ideas. We created the kind of atmosphere where it was okay to say something stupid, because we knew this often leads to great ideas. And the best ideas floated to the top. 

The reason we are able to function well as a group is because we built a high degree of trust over many projects. We all recognized that everyone had talent, and thus we knew their opinions held value. It can still be challenging when someone wants to fight for a point or an idea, but we know that these debates make the product better.  

Just as in advertising creative partnerships, the best ideas don’t always come from people who think exactly the same way. With our group I think we have a great mix of different personalities and creativity, and this makes for an excellent end result.

The best suggestion for working in a group is to find people whose work you respect, and try to do some interesting projects. It may not work out, but sometimes it does. There is a weird chemistry with groups, and we were just kind of lucky it worked for us. 

 

You decided to make a short film first. Why? What did you learn and how did it affect the feature length film?

We knew we had an interesting topic on our hands, but we didn’t have the resources for a feature. So we made the short for $500, using what we could and shot it over two days. The short gave us a better insight into what a feature would require from a production standpoint, as well as giving us more ideas for a bigger story.

What was the most challenging thing about making this film?

Since the film is shot all POV, it was challenging to keep the story moving, while keeping the authenticity of the protagonist’s mundane life moments. The whole film was shot on the Black Magic Pocket Cinema Camera, GoPro Hero, and the iPhone 5S.

 

What was the most rewarding thing?

Working with the talented Ashley Benson, Matt McGorry, and our amazing crew.

 

Biggest lesson learned?

What is written on the page doesn’t always work on screen. Also we learned how editing plays a massive part in shaping a film. In film, just as in advertising spots, every moment matters. So knowing what the moment needs to be about in order to push the story forward - and keeping this intention throughout the entire process - is the main challenge. 

How did you balance your day job with Ratter?

It wasn’t always easy, everyone had to make sacrifices. Branden quit his full-time job to finish the script. And we spent many weekends discussing notes and crafting the final product. Eventually we all looked to freelance as a solution to making ends meet while we turned our focus on producing the feature with our partners. No matter what, making a feature takes time, and sometimes you have to make that your full-time commitment.

 

Do you want to go full-time into filmmaking? 

So few people even get to make one feature film, so we already feel very grateful for the opportunity. If the possibility exists to continue on this journey, we all feel like it is something to be seized. That being said, there are huge challenges there as well, and nothing is guaranteed.

What are your future plans? 

First thing first is to obtain distribution for Ratter. We are currently in discussions with distribution companies, and the film will be released soon.  

As for the future, we all have new projects and scripts in the works. We also would love to explore commercial work, considering our level of expertise there.

Follow branden on wnw
follow thomas on wnw
follow jan on wnw

In INTERVIEWS Tags members, film, copywriter
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