Many Super Bowl Spots, All of Them Possible Tide Ads

Many Super Bowl Spots,
All of Them Possible Tide Ads

WORKING NOT WORKING

A bunch of us at Working Not Working HQ got together to watch the Super Bowl, cranking the commercials and only occasionally pretending to have a preference for the actual game. Here are some of our favorite spots this year, and shout-outs to the WNW Members who helped them score (get it?!?!).

 

Tide, Saatchi & Saatchi

A clam? A car? A David Harbour in your bathroom? Oh, I get it. It's a Tide commercial. Not because of all that stuff, but because of the clean clothes. What else could clean clothes be an ad for but Tide?
This is an Old-Spice-guy-starring, Old-Spice-horse-featuring, Old-Spice-looking, Old-Spice-sounding and, we can only assume, Old-Spice-smelling Tide ad. Because there are clean clothes.
These ads didn't become Tide ads; they were always Tide ads. That's because they are ads with clean clothes, and clean-clothes ads are always Tide ads. It's probably better we let David Harbour explain it.
This ad isn't an ad for what it's meant to be an ad for, because it's an ad with clean clothes, and a clean clothes ad is a Tide ad. But there's a disappointing lack of clean clothes in this description, so maybe just press play, and let David Harbour show you.

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Squarespace

When passion meets inspiration, an obsession is born. Hold on to this dream and tell the world. All you need is a domain and a website from Squarespace. The world is waiting. Make it.
Don't question yourself. Your passion is all that you need. Take your vision, pick a domain, and start a website with Squarespace. Make it.
The power to do anything you can imagine is within you. Make it happen with Squarespace. Song: Adventures in Success, by Will Powers https://www.youtube.com/watch?v=j5BLHeOdvYI

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M&M'S, BBDO New York

Red is tired of people trying to eat him so he makes a wish to be human.

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Pringles, Grey New York

Wow, you can stack Pringles. Stack flavors, make new ones. The official 2018 Pringles commercial for the Big Game. Facebook: https://www.facebook.com/PringlesUS Twitter: https://twitter.com/Pringles Instagram: https://www.instagram.com/pringlesus/ Website: http://pringles.com/ Pinterest: https://www.pinterest.com/pringles/

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Febreze, Grey New York

Dave is the only man in the world whose bleep don't stink. He's not coming to your Super Bowl party, but everyone else is. Make sure your bathroom is ready for the big game with Febreze. #BleepDontStink.

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Discover more creative talent and projects like this on Working Not Working. If you're a WNW Member with new work, exhibits, products, or news to share, email us.