So you’re self-employed. Congratulations! Now you can go to the gym at 3:30 p.m., when no one’s there. Braise a pork shoulder on Tuesday afternoon and actually make it to your kid’s performance of “Third Graders Sing the Lady Gaga Songbook.” (You can also nap. Not that you'd ever do that.) As long as you can fight off the specter of loneliness by talking to the cat all day, there are many benefits to the gig economy.
Read More7 Tips for the Advertising Freelancer
If you work at a big agency, it seems like once a week that somebody sends out an email about farewell drinks and plans to join the freelance army.
There are lots of reasons for the explosion of advertising freelancers in recent years. From an agency perspective, more project work versus AOR assignments means that agencies are less likely to take on permanent staff. From the freelancer side, many people like the freedom and flexibility that freelancing provides. The money is pretty good too.
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