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MEET #2245 LAUREN HOM

Working Not Working November 6, 2013

MEET #2245 LAUREN HOM


Illustrator/Designer/Letterer • New York, NY

Lauren Hom is a New York-based illustrator, designer, and letterer. In 2013, she won a Webby Award for her blog Daily Dishonesty, where she designs "lovely little lies."

 

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1. How long have you been freelancing?

I've been freelancing for about four years. It all started at the end of my freshman year of college; I used to go onto the creative gigs section of Craigslist and take any projects I could get my hands onto. After building up my portfolio and a steady stream of clients, I retired from Craigslist and started my own little one-woman studio, Hom Sweet Hom.

 

2. Is there a time or place that you feel most creative/have the best ideas?

I wouldn't say it's a specific time or place because my best ideas come to me when I'm either a.) eating with friends, b.) laughing with friends, or c.) all of the above. Honestly, I've found that I'm most creative when I'm not trying to be. Of course I'm still creative when I try to be because that's my job, but I think the real gold is in the ideas that just smack you in the head out of nowhere, like a droplet of water from an AC unit on a NYC building. Looking back, my best ideas have come to me while eating a grilled cheese and a bagel, so I guess you could say that carbs fuel my creativity.

 

3. What's your ideal Working:Not Working ratio?

Even when I'm not working, I'm working. My friends call me the side project queen, but I'd have to say my ideal ratio would probably be 60% client work and 35% personal work. The extra 5% is for picnics and sleeping in late on Sundays.

 

4. Do your parents understand what you do?

Thank goodness, yes they do. My parents sent me to art school without batting an eyelash, which I really appreciated, since I know deep deep down my dad was worried about me being a starving artist. They've been really supportive and enthusiastic about my career choice. When I send my dad an article about my work or an interview I did, he's the kind of guy who will print it out, make a dozen copies, and hand them out to his coworkers. 

Dad, if you're reading this, just email it. Save some trees. Love you.

 

5. What scene from a movie makes you laugh just thinking about it? 

The scene in Anchorman where the people at the office are describing what Sex Panther smells like when Paul Rudd walks into the room. I cry every time.

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you? 

tumblr.com - so I could update my blog (dailydishonesty.com) and also send desperate HELP messages to my followers. I would hope at least one of them would want to save me.

dribbble.com - so I could see what all my lucky non-stranded design friends are up to.

pinterest.com - food porn, enough said.

 

7. What do you do when Not Working?

When I'm "Not Working", I'm still working on some kind of food-humor-typography personal project. But when I do actually take a day off, you can find me worsening my hoarding tendencies at a thrift shop, baking a pie in the middle of the day, or going back for thirds from the free sample booth at Trader Joe's.

 

8. Do you have a hidden talent?

I can make a slice of pizza disappear in the blink of an eye at 3am on a Friday night.

 

9. Any tips or advice for fellow freelancers?

The advice I give to all of my fellow freelancers is to "work hard and snack often". It's my personal motto, and it means that it's important to eat snacks but to also take creative snacks as well: to read a book, take a walk around the park, bake a cake, etc. I know from personal experience how easy it is to get sucked into the computer and let your work consume you. I think it's really important to step away from the computer and do other things you enjoy. It really comes back to you and helps you be a better creative thinker. 

Oh and also, always wear pants when you do a video call with a client. You never think you'll have to stand up during it, but you never know.

 

10. What's your favorite thing on the internet this week?

I recently competed in this design event, and they had a photo booth called The Bosco that gave you hard copies and a link to a GIF of the photos online. I think I spent the entire next day watching them. Here's me and my besties: http://www.thebos.co/p/5YY3U9

 


DAILY DISHONESTY


ENSIA MAGAZINE


PGB RESTAURANT BRANDING

 
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Are you a WNW member with new work to share? Email us.


In INTERVIEWS Tags NYC, WNW, Lauren Hom, Freelancer, MEET, Illustrator, Designer

WNW CONNECTS: ED NACIONAL + DESIGN AND ACQUISITION

Working Not Working October 28, 2013

WNW CONNECTS:
ED NACIONAL +
DESIGN AND ACQUISITION 


Design and Acquisition used Working Not Working to find designer/illustrator Ed Nacional who added some character to this new campaign for Oscar Health Insurance.  

Oscar is a new kind of health insurance company that is using technology to make insurance simple, intuitive, and human. Founded by some of the investors behind Instagram and Warby Parker, Oscar aims to create a better user experience for customers.

The ad campaign demonstrates how Oscar is humanizing the approach to healthcare. They're giving the brand a personality that people can relate to with a more conversational voice and through design that stands out from the category. Their Oscar characters help make the brand fun and personable, where most health insurance companies use cheesy stock photography that fails to connect with the audience.

Steve Peck, Chief Creative Officer at Design and Acquisition, explained to us why he selected Ed: "In choosing Ed, we liked his style and felt he could bring to life a simple, flat graphic approach that captured Oscar's personality. The work popped off the page and influenced how our characters were being developed for animation as well. Our film production partner, Hornet, adapted the work they were starting based on Ed's look and the digital product team liked the work so much that they changed their site design to incorporate his style into it."

You can read more about the campaign on Business Insider and check out more of Ed's illustrations on HiOscar.com.

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In INTERVIEWS Tags WNW, Ed Nacional, Oscar, Healthcare, WNW CONNECTS, NYC, Freelancer, Design, Illustrator, Designer, Design and Acquisition, Steve Peck

WORK: DAN CASSARO REDESIGNS HEALTHCARE.GOV FOR NY TIMES

Working Not Working October 23, 2013

WORK: DAN CASSARO
REDESIGNS HEALTHCARE.GOV FOR
THE NEW YORK TIMES


WNW Member #1517 Dan Cassaro illustrates (literally) the recent technical issues of Healthcare.gov. Dan's image accompanies Ezekiel J. Emanuel's NY Times op-ed article "How to Fix the Glitches."


Are you a WNW member with new work to share? 

Email us.


In INTERVIEWS Tags Dan Cassaro, NYTimes, Obama, Healthcare, Freelancer, NYC, Designer
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BAKER & LACHER NAMED TO MOST CREATIVE PEOPLE LIST

Working Not Working October 23, 2013

CHRIS BAKER &
MIKE LACHER HONORED
BY BUSINESS INSIDER


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WNW Members #22 Chris Baker and #2444 Mike Lacher, both formerly Creative Directors at Buzzfeed, not only make Business Insider's list, but crack the Top 10 for creating the likes of Seeing Eye People, The Listiclock, and The Startup Legitimizer.

See more of Baker and Lacher's collaborations on their sites and check out the rest of Business Insider's list of the 24 Most Creative People in Advertising Right Now. 



In WNW NEWS, INTERVIEWS Tags Freelancer, List, Business Insider, Chris Baker, Mike Lacher, Press
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WORK: UNIQLO RECIPE APP

Working Not Working October 21, 2013

WORK: UNIQLO RECIPE APP


WNW Member #1261 Kwame Taylor-Hayford worked with Projector INC and Spring/Summer to create UNIQLO RECIPE.  

The team gathered 6 emerging chefs from around the United States to develop recipes inspired by Uniqlo's LifeWear philosophy. 24 recipes were created using everyday ingredients and common cooking techniques. The app combines beautiful food photography with step-by-step instructions to create each dish. Food and style fuse to highlight the relationship between the colors and the textures. Original music, food and style combine perfectly in a timer featuring cooking sounds.

Find out more on the UNIQLO RECIPE site and download the free iPad app.

 



Are you a WNW member with new work to share? Email us.


In INTERVIEWS Tags Freelancer, NYC, UNIQLO, Producer, Kwame Taylor-Hayford

NOT WORKING: IN CONEY ISLAND

Working Not Working August 5, 2013

NOT WORKING:
IN CONEY ISLAND


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Amy Nicholson • Art Director • New York, NY

Zipper: Coney Island's Last Wild Ride, the third documentary by WNW member #453 Amy Nicholson, opens a one week engagement at IFC Center this Friday, August 9th. The film follows the struggles of a small-time ride operator and his carnival contraption as they fall victim to the battle over the future of Coney Island. We asked Amy about her process of making Zipper over the past six years and how she transitioned from art director to director. If you can't make it to the IFC Center, Zipper will be available on iTunes August 9th and opens in LA August 30th. Check out the trailer above and get more info at zipperfilm.com.

 


What drew you to Coney Island?

I’ve been going to Coney Island since I moved to New York back in the 90’s. It’s really some of the best people watching in the world. It’s one of those places where you feel like anything can happen. It smells like the ocean and sausages and candy, it’s loud, there are freaky people – what’s not to love? 

And the Zipper was my favorite ride as a kid. Before the world was plugged into the web, you went to the carnival to escape your boring middle class life. Every carnival had a Zipper and it was a mean machine. I loved that they still had one in Coney Island. When I read it was leaving, my heart sank.

 

Did the story change at all from what you originally expected to capture?

That’s the understatement of all time. Yes. I set out to make this homage to my childhood and just make a short with the Zipper leaving. The guy who owned the Zipper ended up getting one more summer, so we kept filming through the summer of 2007. That fall, it was still bothering me that I didn’t really get what was happening politically. I kept digging and before you know it, it was a really big hole!

 

How was this different than making your last documentary, Muskrat Lovely?

Muskrat Lovely was dreamy. First, I was shooting in a remote town on the Chesapeake where the people we went to interview made us lunch and got mad if we didn’t wave to them while we were out getting B roll. The whole shoot schedule was 2 ½ weeks. And it was a contest, so you have a definitive beginning, middle and end. Zipper involved getting interviews with high-powered politicians, sneaking in to City Hall, dealing with crazy crack head carnies, schlepping to Kansas twice and then to Honduras, and trying to unravel a really complicated land use issue. Then for fun we told a parallel story and monkeyed with the timeline of events. Sheesh.

 

Many creatives have aspirations of making films. Did you find the transition from working as an art director to a director difficult?

It’s amazing how many skills you have that you don’t realize you have. There’s so much writing and promotional stuff to do, so it’s really helpful to already know how to do all that. Plus you are telling a story – something you have done a million times. The difficult part is that it is 7,000,000 times more work than you think it will be and you will basically have 2 full time jobs for the length of the project unless you take a big hunk of time off.

 

Did you direct anything in advertising first before moving onto your own projects?

No. When I first started freelancing I took the summer off and went to NYU and did their core curriculum for first year film students. Out of that came my first short, Beauty School. I made Muskrat Lovely a few years later. After that, I was signed to direct for a while, but it was at the height of the recession and A directors were taking C boards, so I certainly wasn’t getting anything. But I did do a few small projects for no money and it was a blast. I might try again…we’ll see. I don’t want to be a crappy director pooping out Vagisil commercials.

 

What's the weirdest thing you saw on the Coney Island boardwalk?

Not something I saw, but I’ve watched it a million times and it is the epitome of why Coney Island is magical and why I love it so much. My pal Charlie Denson from the Coney Island History Project shot it one day at Cha Cha’s, back before the city sterilized the boardwalk and they got kicked out. (Fun fact: Cha Cha’s tagline? Fun for the Hole Family)


In INTERVIEWS Tags Freelancer, NYC, Fim, Documentary, Art Director, Coney Island, Zipper, Amy Nicholson
Michael's photo by Jesse Untracht-Oakner

Michael's photo by Jesse Untracht-Oakner

MICHAEL GREENBERG SPEAKING AT APPLE STORE SOHO

Working Not Working July 22, 2013

MICHAEL GREENBERG
SPEAKING AT
APPLE STORE SOHO


Award-winning photographer and WNW Member #1438 Michael Greenberg will be speaking at the Apple Store SoHo on Monday, July 22nd. He's appearing as part of the ADC Young Guns speaker series held monthly at Apple Stores around the world. Michael will be showing a range of work from clients like MTV, Footlocker, Deutsch, BBDO, Steve Madden, Sports Illustrated, and Spin Magazine.

Monday, July 22 2013
6:30pm
Apple Store SoHo
103 Prince Street, NYC

via ADC Young Guns blog


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Are you a WNW member with new work to share? Email us.


In WNW NEWS, INTERVIEWS Tags Freelancer, Photographer, NYC, ADC YG, Apple, Michael Greenberg

NOT WORKING: ON LOVE

Working Not Working July 10, 2013

NOT WORKING: ON LOVE


Designer and WNW Member #940 Timothy Goodman has a fear of commitment and dates too many girls at once. His good friend, Jessica Walsh, is a hopeless romantic and jumps into relationships too quickly. They found themselves both single at the same time and are spending 40 days together in an attempt to change their bad dating habits. Check out the video above for the rules of this dating experiment. And follow their new "relationship" day-by-day on the 40 Days of Dating site.



Are you a WNW member with new work to share? Email us.


Source: http://fortydaysofdating.com
In INTERVIEWS Tags Designer, NYC, Freelancer, Love, Video, Timothy Goodman
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MEGAN SHEEHAN IN FAST COMPANY & CREATIVITY 50

Working Not Working June 11, 2013

MEGAN SHEEHAN
IN FAST COMPANY
& CREATIVITY 50


WNW Member #1146 Megan Sheehan and her former partner, Jill Applebaum, are racking up the accolades for their Oreo Daily Twist campaign. On the heels of being named #7 on Fast Company's 100 Most Creative People in Business – one ahead of Breaking Bad's Bryan Cranston (Heisenberg!) – Megan also made an appearance on the Creativity 50. Not bad for playing with your food.


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In WNW NEWS, INTERVIEWS Tags Awards, Freelancer, Art Director, Creativity, Fast Company, Megan Sheehan

NOT WORKING: ON THE HIGHLINE

Working Not Working June 5, 2013

NOT WORKING:
ON THE HIGHLINE


More brilliant hijinks from WNW Member #2120 Jeff Greenspan. Adding a little magic to an ordinary statue with The Statue Experiment.


Are you a WNW member with new work to share? Email us.


Tags Freelancer, Copywriter, NYC, Art, Jeff Greenspan
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ENTREPRENEUR HONORS WNW

Working Not Working May 24, 2013

ENTREPRENEUR MAGAZINE
HONORS WNW


Well this was some unexpected news heading into the holiday weekend. We just received word that Working Not Working was selected by Entrepreneur as one of the 100 Brilliant Companies of 2013.​ Two Webbys, one first birthday and now this. What an exciting way to kick off our 2nd year in business. Time for drink and the long weekend. Cheers!


In WNW NEWS Tags WNW, Entrepreneur, WOOHOO!
Candle image from birthdayexpress.com​

Candle image from birthdayexpress.com​

WNW TURNS ONE!

Working Not Working May 23, 2013

WNW TURNS ONE!​


Today marks one year since we launched the full version of Working Not Working. We started as two freelance art directors just trying to improve the industry. In 365 days, we've welcomed over 1,100 of the most talented freelance creatives onto WNW and connected them with some of the best agencies and brands in the world. We've gotten people freelance gigs and full time gigs, thrown a couple killer parties, produced some barely legal habanero tequila and even began expanding our community to creatives around the world.

​We couldn't be prouder for what we've managed to accomplish this past year. We owe a huge thanks to the über talents over at Oak Studios for designing and developing the hell out of every pixel on WNW. To Christine & Liz, our incredibly supportive, patient and beautiful better halves. And to the entire creative community who has embraced what we're doing and helped us make it even better. This has been a great first year but is only a fraction of where we see Working Not Working going. We can't wait to continue the journey with you.

​

Thank you,​
Justin & Adam

​


A sincere thanks to all of the agencies and brands that have supported us this year:​

Mother
Wieden+Kennedy
Google
Mullen
StrawberryFrog
Droga5
Radical Media
Ogilvy
Digitas
John McNeil Studio
Kiwi Energy
R/GA
Smartling
Mistress
VML
Grey
MeringCarson
DraftFCB
Team Detroit
Sid Lee
f360
B-Reel
Sequence
Venables Bell
RPA
Ammirati
KBS+P
PACE
LBi
Union Made Creative
Sarkissian Mason
Chiel USA
Stink Digital
Razorfish
Noise
Exposure
Denizen
DDB
TripTent
Vimeo
Atmosphere Proximity
Chernoff Newman
Publicis Kaplan Thaler
360i
Etsy
Division of Labor
Underline Communications
Deutsch NY
Deutsch LA
Campbell Ewald
SA-5
Roundhouse
TBWA/Chiat Day
Quirky
Unison
Fluid
The Nerdery
Iris
Wunderman
Ignited
Firstborn
Goodby, Silverstein & Partners
Goodby NY
McKinney
Merkley & Partners
180 LA
The Brooklyn Brothers
Redsquare
Bossa
Walrus
FancyPants
Heartbeat Ideas
Phear Creative
egg
Autofuss
AKQA
Zambezi LA
SS+K
Translation​
VIA
barrettSF
Partisan Records
Van's G
eneral Store

The New York Times
GSD&M
Johannes Leonardo
The Fearless Group
Code and Theory
Enso Collective
The Barbarian Group
The Secret Location
BBDO
Big Spaceship
Digitas Health
Campfire
Profero
Media Arts Lab
MRM Worldwide
EVB
Gyro
High on Music
g-NET
CL&S
HUGE
Antebellum
JaegerSloan
JWT
Psyop
Bright Red TBWA
Silver + Partners
Leo Burnett
Crispin, Porter & Bogusky
Design and Acquisition
Good Great Grand
Supersonic
Kemists
Zynga
Showtime
Rosetta
Current TV
Wednesday
160over90
Beam
Respawn
Tonnit Design
Kettle
Team One
M&C Saatchi NY
M&C Saatchi LA
EnviroMedia
Copious
Sigma
Decon
Omelet LA
Deckers
Thinkmap
The Garage
HyperHyper
Anomaly
BBH
72andSunny
Badger & Winters
dw+h
Undercurrent
studerpartner
Praytell Strategy
Oculus VR
Threshold Interactive
Platinum Innovation Group
ProjectProof
flowroute
EWI Worldwide
Berlin Cameron United
tbk Creative
Pappas Group
charity: water
Standard Time


In WNW NEWS Tags WNW, Birthday, WOOHOO!
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WNW'S FIRST WEBBYS

Working Not Working May 23, 2013

WNW'S FIRST WEBBYS


Tuesday night we were honored to attend our first Webby Awards. We drank, we dined, we mingled, and then we drank some more. ​This post took two days to write which is a testament to how great of a party it was. Our acceptance speech for winning the Webby and People's Voice award in the Professional Services category even played on the big screen for all Webby attendees to see. We hear Kevin Spacey was terrified. For those of you who weren't there here's our speech, as well as a few from our WNW members and agencies.


Working Not Working


Google Creative Labs


Unbaby.me - Pete Marquis & Yvonne Cheng​


The New York Times


R/GA


The Barbarian Group


Razorfish


Wieden + Kennedy


Digitas

​SS+K


Lifetime Achievement Webby - Steve Wilhite
​

As huge animated gif addicts, Steve Wilhite's 5-word acceptance speech was one of the hightlights of the night.​

And here's a gif of our acceptance speech in Steve's honor.​

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​We're also excited to be interviewed for the Webby's "The Web Simplified" series. We're in great company with our friends over at Squarespace and Songza, one of our new favorite apps.  


In WNW NEWS, EVENTS + CULTURE Tags Webby, WNW, Awards, WOOHOO!
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WORK: AUDIO TOUR HACK 'MAD WORLD'

Working Not Working May 8, 2013

WORK: AUDIO TOUR HACK
'MAD WORLD'


WNW members #36 Mark Svartz and #165 Hal Kirkland have released their latest installment of Audio Tour Hack in collaboration with The One Club and Creative Week. On display this week, Mad World puts a completely unique twist on some of the most award-winning television commercials of the past decade. After all, only the best ads stand the test of time. Even if that time is 50,000 years in the future.

Each commercial is interpreted as a serious documentation of what life was like for our ancient culture, much like how the hieroglyphics are interpreted as depictions of Ancient Egyptian life. (Maybe they were just ads too).

If you can't make it to NYC for Creative Week there's a preview below. You can check out the rest of Mad World on their site and if you're a fan of art or Transformers, take a listen to their first hack, Artobots, while you're there.



Are you a WNW member with new work to share? Email us.

 


Tags Art, Freelancer, Copywriter, NYC, Audio Tour Hack, Creative Week, One Show, Mark Svartz, Hal Kirkland
Etsy Brooklyn HQ   Photo: Jonpaul Douglass

Etsy Brooklyn HQ   Photo: Jonpaul Douglass

MEET ETSY

Working Not Working April 30, 2013

MEET ETSY


Randy Hunt • Creative Director

Location: Brooklyn (HQ) • Hudson, NY • San Francisco • Dublin • Berlin
Employees: About 500

Etsy.com


1. Describe Etsy in 3 words.

Marketplace made together



2. What qualities are most important in a prospective freelancer?

Crisp, clear communication & ability to work with feedback.



3. Which social network do you prefer for stalking people, creative or otherwise?

Twitter. It's still the best.



4. What is one thing that creatives do on their portfolio sites that drives you crazy?

Side-to-side scrolling with little tiny hit areas on the interface.



5. What is your creative outlet?

Writing.



6. If you had to have a different job, in your current company, what would it be?

Cheerleader.



7. What scene from a movie makes you laugh just thinking about it?

The baby steps scene in "What About Bob".



8. If you were stranded on a desert island, with your computer, what 3 websites would you take with you?

http://wikipedia.org (best chance of any info I'd need to know)
http://facebook.com (though I loathe it, best chance of communicating with people)
http://zenhabits.net (keep me sane)



9. Any tips or advice for freelancers?

Please be good at communication. Really, really good.



10. What's your favorite thing on the internet this week?

News that Delaware has introduced Benefit Corporation legislation.

 


Designer: Nicole Licht   Photo: Jonpaul Douglass

Designer: Melissa Deckert   Photo: Jonpaul Douglass

Lettering: Lizzy Stewart   Photo: Jonpaul Douglass

Designer: Jeremy Perez-Cruz   Photo: Jonpaul Douglass

​Etsy Brooklyn HQ   Photo: Jonpaul Douglass

Etsy Brooklyn HQ   Photo: Jonpaul Douglass


In INTERVIEWS Tags Etsy, Brooklyn, NYC, Brand, Handmade, MEET, Randy Hunt
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WNW WINS TWO WEBBYS!

Working Not Working April 30, 2013

WNW WINS TWO WEBBYS!


​Working Not Working has won the 2013 Webby and People's Voice Awards in the Professional Services category. Thanks and congrats to all of our talented members and Oak Studios for designing and developing a Webby-worthy site. We couldn't be more excited. We're so excited we made a spontaneous celebratory playlist. LET'S DANCE!



In WNW NEWS Tags Webby, Awards, Music
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YVONNE CHENG HONORED BY CREATIVITY

Working Not Working April 29, 2013

YVONNE CHENG NAMED CREATIVE YOU SHOULD KNOW BY CREATIVITY


WNW Member #1980 Yvonne Cheng was just selected by Creativity as one of their Creatives You Should Know 2013. The freelance art director left her full-time job as an associate creative director at BBDO last week. You may have come across her site Unbaby.me, the browser extension that blocks babies from your Facebook feed. More recently, she created MyWhiteGirlName.com.

Read the full article about Yvonne on Creativity.


Source: http://creativity-online.com/news/yvonne-cheng/241128
In WNW NEWS, INTERVIEWS Tags Art Director, Designer, NYC, Creativity, Press, Yvonne Cheng
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MEET #1412 JON CONTINO

Working Not Working April 24, 2013

MEET #1412 JON CONTINO


Illustrator/Designer/Letterer • New York, NY

New York native Jon Contino is widely know for his unique illustration style which combines old and new world aesthetics into a modern, minimalist style imitated the world over. His work reveals the influences of historical New York, contemporary street art, and the lost art of hand-drawn lettering. Through these images, his story is also told as designer and consultant for many brands including Nike, Jack Daniels, JCPenney, New Balance, Rachael Ray, and Random House, as well as the co-founder and creative director of CXXVI Clothing Co. 

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1. How long have you been freelancing?

I started freelancing as a part time job in 1997 and worked through high school and college doing stuff for small businesses and independent record labels. I bounced around a couple agencies in 2005 and 2006 until I opened a studio that lasted until 2010. I went back to full time freelancing in early 2010 and haven't looked back.



2. Is there a time or place that you feel most creative/have the best ideas?

I used to think it was late at night because that's when I get the highest volume of work done, but I realized that's just because no one is emailing me or calling at 3am. Once I realized that, I found out that my actual flow of ideas is pretty constant throughout the day, it's just a matter of finding the time to get them on paper.



3. What's your ideal Working:Not Working ratio?

It used to be 100:0, but now that I'm a dad, it should probably be less than that. 



4. Do your parents understand what you do?

I'm one of those lucky people that have great parents that are not only supportive, but completely understand what happens in my professional life. Both my mother and father are creative people so they're always interested in what's going on. The best part about it though is that I get to learn a lot from them instead of rolling my eyes and making up stuff to get them off my back.



5. What scene from a movie makes you laugh just thinking about it?

One of the opening scenes from Artie Lange's Beer League when the old pitcher yells to the dugout "Hey, I don't want any of you Italians drinking out of my water bottle!" It's a quick little joke, but it kills me every time I think about it.



6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you?

Lookwork — For looking at stuff to inspire. 

Svpply — For looking at stuff to buy.

Tumblr — For looking at whatever else.



7. What do you do when Not Working?

There's one of three things that I like doing when I'm not working: Spend time with my family, play Wiffle Ball, and go to the beach. Sometimes I can do all three at the same time.



8. Do you have a hidden talent?

Funny I should mention Wiffle Ball in the previous answer, because my hidden talent is that I am the greatest Wiffle Ball player OF ALL TIME.



9. Any tips or advice for fellow freelancers?

Freelance means you have no job security. No matter how popular you get, do not forget that. YOU HAVE NO JOB SECURITY. Don't get lazy.



10. What's your favorite thing on the internet this week?

I've been really into the new version of Flipboard on the iPad. It lets you create "magazines" from just about any source so I've jumped ship from my Tumblr inspiration blog to a Flipboard magazine and love every second of it. It feels a lot more tactile in the magazine format with the handheld screen, so curating stuff is a lot more satisfying. If you're reading this on an iOS device, then you can see my Flipboard magazine "BORN FREE" at this link: http://flip.it/3wuot


CXXVI Clothing Co.

Owner and co-founder of New York-based menswear line CXXVI Clothing Co. Creative direction, branding, apparel design, illustration, engraving, and accessory design.


Illustration and Lettering: A Hands-on Approach to Label Design

On May 13, Jon will begin teaching a two-week Skillshare class on hand-drawn label design. There will be a bunch of video lectures detailing research and inspiration, sketching concepts, brand development, and how to approach creating awesome labels with your own two hands.

​Jon's Studio

 
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Are you a WNW member with new work to share? Email us.


In INTERVIEWS Tags Freelancer, Designer, Illustrator, Letterer, NYC, Hand-drawn, Typography, MEET, Jon Contino

NOT WORKING: IN MY WOODSHOP

Working Not Working April 22, 2013

NOT WORKING:
IN MY WOODSHOP


Mat Driscoll • Art Director • Brooklyn, NY

Three years ago, WNW Member #25 Mat Driscoll left the security of full time and headed off into the woods of Maine to follow his passion. He emerged a bearded and skilled woodworker, spending his days making impeccably crafted furniture out of his studio, Bellboy.


What is Bellboy?

Bellboy is a collaborative woodshop based in Sunset Park, Brooklyn.
We make handcrafted furniture and random objects.

What defines a Bellboy piece?

If I were to describe the style of our furniture in as few words as possible, it would be simple and timeless. Similar to graphic design and art direction, a very clean and refined aesthetic is hard to accomplish. It's easy to fall into the boat others currently are riding in. It takes an incredible amount of time and consideration to remove all that is unnecessary. 

Water Tower Chair: lounge chair made from reclaimed timbers of a New York City Water Tower

​Familj Dining Table

How did Bellboy get it's start? 

I decided to leave full-time to restore life outside of work. The problem was just as much my personality as it was the demands of the industry. But things had gotten too far out of control. My dad actually told me he wouldn't come visit because he knew I would spend half the weekend at the office. Ironically, my work ethic comes from his side of the family, and was the reason I would never think about leaving the office until 7 or 8 o'clock. But of course nobody would choose going into work over spending a weekend with family and/or friends.  

I had always seen myself having a workshop – to create real, 3-dimensional, physical objects. Whether that would happen upon buying a home, or retirement was undetermined. In am attempt to gain some footing in the work-life battle, I started to do a small bit of woodworking on the weekends. It soon became all I wanted to do. I was workin' for the weekend. In January of 2010, I sat down with Paul Malmstrom and Linus Karlsson (Mother NY ECDs at the time), the two most creative and kind people I've ever met, and laid out my plan. It was met with huge smiles and not a single discouraging word. 

A few weeks later I packed up and moved to a small town on the coast of Maine. There I studied traditional woodworking techniques under the guidance of some of the most renown makers in the world. In June of 2011, I returned to Brooklyn, rented a small space and opened Bellboy.

​Academy Chairs debuting during NYC Design Week May 17-20, 2013

​Academy Chairs detail

Where did the name Bellboy come from? 

Bellboy is the name of the huge fiberglass fishing boat my grandfather bought when my dad was a kid. The same one my brother, sister and 18 cousins learned to ski behind.

How does your previous experience in the ad world affect your furniture making?

After spending many years behind the beast, I understand how a brand can be built, how it can grow and how it can fail. I'm a horrible business man, as my friends in the industry will attest, but I understand the importance of how people interact with and perceive a brand. Bellboy has fallen backwards into much of its success, but positioning ourselves to be in the right place and being willing and able to adapt has proven invaluable. 

In what ways does the freelance lifestyle support your business?

Freelance allows me to dip in and out of two very different worlds. It satisfies my need to obsess over corner-rounding and typography. It also provides an audience for my highly intelligent jokes. Most importantly, freelancing affords me the time to live as a different type of artist. To be able to develop and second guess an idea for months, without having the lights turned off.

​Cirque Mirror

​Cirque Mirror colors

​Phoebe Cabinet

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Product photos by WNW Member #1975 Josh Dalsimer

Josh, the former Mighty Mighty Bosstones drummer & one of the nicest photographers in the business, became good friends with Mat while working on various projects for Mother NY. Ranked one of Archive's 200 Best Photographers, Josh has shot for New Balance, Mastercard, Diet Coke, Stella Artois, DELL, Red Bull, Volkswagon & ESPN. He's now the photographer of record for Bellboy, which equates to free candlestick holders for life.


Tags Side Project, Bellboy, Woodworking, Furniture, Art Director, NYC, Mat Driscoll
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