The advertising budget for the Affordable Care Act (ACA/Obamacare) has been slashed by 90%, and the window for enrollment, which starts November 1st, is half the length. Creative agency Barton F. Graf wants the advertising industry to come together to make up this 90% difference and ensure people sign up for affordable health care. Below, we talk to WNW Member Zoe Kessler, a Senior Art Director at BFG, who will tell you everything you need to know to help make a positive impact with the Coverage Coalition. We love seeing our members using their creative skills and communicative powers to make a difference, and this initiative perfectly encapsulates that ingenuity and spirit. #SpreadTheHealth
Read MoreCOVERED NOT COVERED? JAN 31 DEADLINE FOR HEALTH INSURANCE
COVERED NOT COVERED? JAN 31 DEADLINE FOR HEALTH INSURANCE
Before venturing out into the wonderful world of freelance, most of us spent time in the full-time trenches where health insurance was (mostly) paid for by the company. Well, not anymore, sucker. Now it's your responsibility to cover your own ass.
But don't worry, getting health insurance isn't as complicated as it seems. For those of you near us in New York, New Jersey, Los Angeles and Dallas, we like the folks at Oscar. Ya know, the ones with the cartoon-y ads (there's even one with a dick pic) plastered all over the NYC subways. Not in those cities? Your local insurance providers can be found at healthcare.gov.
Anyhoo, regardless of who you go with, you gotta do it quick. January 31st is the deadline to enroll for coverage. After that, you’re gonna get hit with a tax penalty of $695 or 2.5% of household income (whichever is higher). Ouch. So, do it. If not for your health, at least to get your mom to stop nagging you.
Illustrations below by WNW Member #9667 Robin Davey
WNW CONNECTS: ED NACIONAL + DESIGN AND ACQUISITION
WNW CONNECTS:
ED NACIONAL +
DESIGN AND ACQUISITION
Design and Acquisition used Working Not Working to find designer/illustrator Ed Nacional who added some character to this new campaign for Oscar Health Insurance.
Oscar is a new kind of health insurance company that is using technology to make insurance simple, intuitive, and human. Founded by some of the investors behind Instagram and Warby Parker, Oscar aims to create a better user experience for customers.
The ad campaign demonstrates how Oscar is humanizing the approach to healthcare. They're giving the brand a personality that people can relate to with a more conversational voice and through design that stands out from the category. Their Oscar characters help make the brand fun and personable, where most health insurance companies use cheesy stock photography that fails to connect with the audience.
Steve Peck, Chief Creative Officer at Design and Acquisition, explained to us why he selected Ed: "In choosing Ed, we liked his style and felt he could bring to life a simple, flat graphic approach that captured Oscar's personality. The work popped off the page and influenced how our characters were being developed for animation as well. Our film production partner, Hornet, adapted the work they were starting based on Ed's look and the digital product team liked the work so much that they changed their site design to incorporate his style into it."
You can read more about the campaign on Business Insider and check out more of Ed's illustrations on HiOscar.com.
WORK: DAN CASSARO REDESIGNS HEALTHCARE.GOV FOR NY TIMES
WORK: DAN CASSARO
REDESIGNS HEALTHCARE.GOV FOR
THE NEW YORK TIMES
WNW Member #1517 Dan Cassaro illustrates (literally) the recent technical issues of Healthcare.gov. Dan's image accompanies Ezekiel J. Emanuel's NY Times op-ed article "How to Fix the Glitches."