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ADVERTISING BY DAY, DANCE PARTY BY NIGHT

Working Not Working December 8, 2015

ADVERTISING BY DAY, DANCE PARTY BY NIGHT


When we came to London last June, we didn't know quite what to expect. We'd heard the creative scene was thriving but we didn't realize how vibrant it was until we met Customs. WNW Members #5256 Guy Bingley and #5429 Nick Bastian, along with Tom Crookston and Brendan Marriott, make up this groovy DJ trio. They brought the funk to Dancing Not Dancing, our Jaguar Shoes party and the line down the block is a testament to their talent. 

They're spinning again, this time at Joyeux Bordel, where we've teamed up with Mount Gay Rum to bring you the WNW Festive Party on December 15th. Given that they all have day jobs (Guy is an Art Director and Nick Bastian is a Copywriter), we spoke to the Custom boys to find out the story behind the turntables. 

RSVP

How did Customs start? 

We'd all been DJ'ing together for quite a few years, doing residencies in London, parties and playing for fun. But for some reason we'd never got round to doing our own night. A club got in touch on Soundcloud and suggested the idea to us. It was really a case of "why did we never think of that!?"

 

How did you come up with the name?

The idea of travel came up a lot when we were talking about names. Tom lived in Martinique in the Caribbean for a while, Brendan had some time living in Bologna and Guy's back and forth to Tokyo regularly. We're always picking up records wherever we go, and we joked about the trials and tribulations of getting them home. The word "customs" came up, thinking of airports, but it stuck because of that other meaning - more like 'local customs'. And we liked the way the word sounds.


There’s a lot of you in the group. How do you divide and conquer?

We've played together for so long, and know each other's styles so well, that it's pretty easy to do things as a trio, just two of us, or solo too, depending on who's around. We like the energy of playing back-to-back though, whenever we can.


What do you do when you're not making sweet, sweet music?

Drink bubble tea. Drink negroni. Drink rum and ginger beer. It's important to stay hydrated.


Ever want to make this into a full-time gig? 

Of course!


What’s a typical “Customs” party? 

Most of our parties now are at LIFE on Old Street. It's a basement bar beneath a Japanese restaurant, intimate vibe, surprisingly good sound system. Lots of nice people dancing gently to warm, soulful sounds, from the "feels familiar" to the downright odd and exotic. We'd be sad if you didn't leave with a smile on your face.

 

How would you describe your own music?

This is not something we've got good at yet! But here goes: genre-wise, we cover a pretty broad range that takes in a lot of soul and disco from all over the world, plenty of house music, and a definite influence from what you’d call the ‘balearic’ sound. But I’d say what ties it all together above all is that we try to play music that feels warm, inviting and uplifting out on the dancefloor.

 

Songs on repeat?

It's not exactly a dancefloor-filler, but this record always gets dusted off as Christmas comes around.

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follow nick on wnw

WNW Festive Party will be held on December 15th from 7-10pm at Joyeux Bordel. RSVPs only.


In INTERVIEWS, EVENTS + CULTURE Tags london, mount gay rum, wnw festive party

WNW LONDON FESTIVE PARTY: GIVEAWAY PRIZES

Working Not Working December 8, 2015

WNW LONDON FESTIVE PARTY: GIVEAWAY PRIZES


To help get you in the holiday spirit, a few of our friends and partners are chipping in to provide fun giveaways for you lucky Londoners. Only those who attend will be eligible and we'll announce the winners by email. 

RSVP

Mount Gay Rum

For those of you who appreciate quality liquor, look no further. Festive Party sponsors Mount Gay Rum is offering a bottle of Mount Gay 1703, the most exclusive product in the range, ranked one of the Top 10 Rums by Gayot. Mount Gay is the oldest, most storied, most nuanced rum in the world: "Our unique double pot distillation process came to Barbados with the first merchant ships. For this one, forty four blends were necessary to reach the subtle, perfectly balanced notes of oak, caramel, vanilla, spice, and toast." 

 

Shinola

Our friends at Shinola have offered the super generous and sexy gift of The Runwell. Not your style? You can swap it out for a watch of your choosing. Their watch making process is steeped in American history and to this day, they continue to produce from their factory in Detroit. 

 

Carousel

We've eaten at this Marlyebone restaurant and so we can personally attest to the deliciousness that is Carousel. They are offering a mouth-watering 3-course lunch for two which includes a bottle of house wine, and excludes service: "Our open kitchen is home to an ever-changing line up of talented chefs from around the world who share our philosophy on what eating out should be all about: amazing cooking, friendly service, a relaxed environment and a shared experience from one table to the next." 

 

The Trampery

For any freelancer, co-working is a must. Fortunately The Trampery is treating one winner to an exclusive membership at their Shoreditch location. The one month Drawing Room membership entitles you to two days of access to the Drawing Room and use of all member facilities, including access to member events across all the Trampery sites. Drawing Room membership has not yet been released to the public so this is an offer exclusive to the Working Not Working network.

 

Hato Studio & Press

Hato Studio founder and WNW Member #7139 Ken Kirton is offering a special gift package for one lucky winner: 2-Colour Workshop: "Draw in some inspiration and draw out your creativity. Let the artistic yogi in you come to life. The Image Making workshop runs through various forms of artistic practices to inform your style, and teaches you the basic principles behind risograph printing. Leave with an edition of ten prints in two colours, and some creative mindfulness." The winner also receives "How It Is", a new children's book by Nicolas Burrows, limited edition socks, and a choice of a print from artists Jean Jullien or Daniel Frost

 

tokyobike

Our friends and frequent WNW collaborators tokyobike will be offering a weekend bike hire for two, "everything you need to explore the best bits of East London." They're also throwing in Chup socks & EVOLVG gloves that they describe as "creature comforts made in Japan."

 

It's Nice That

We're constantly inspired by blog It's Nice That and always wish we could attend their speaker series, Nicer Tuesdays. Fortunately for you UK based members, you can! They're offering two tickets, any month next year.


Remember, only attendees are entered into the raffle. RSVP here and we'll email all winners post-party. 


In EVENTS + CULTURE Tags holiday party, london, mount gay rum

PROFILES OF THE WEEK: DECEMBER 7TH

Working Not Working December 6, 2015

PROFILES OF THE WEEK: DECEMBER 7TH


Woody Smith, Editor. Santa Monica.

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Madelena Mak, UX/IA Designer. Brooklyn.

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Martin Gordopelota, Illustrator. Buenos Aires.

Follow Martin on WNW

Philip Smith, Illustrator. London.

Follow Philip on WNW

Brooke Bamford, Designer. Brooklyn.

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Marie Noorbergen, Art Director. Venice.

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Mike Farrell, Designer. Los Angeles.

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Alyssa Phillips, Designer. Brooklyn.

Follow Alyssa on WNW

Are you a WNW Member with new work, exhibits, products, or news to share? Email us!


In LISTS Tags Freelancers, Creatives, Designers, Illustrators, Editors, UX

WHAT IT'S REALLY LIKE TO START A LIQUOR COMPANY

Working Not Working December 4, 2015

WHAT IT'S REALLY LIKE TO START A LIQUOR COMPANY


When we were first introduced to Parce Rum, we joked that we wanted to partner solely because their branding is just so damn good.  And so we did: Parce Rum was the official cocktail of our Print All Over Me Launch party and thankfully the rum was as good as their design.

We spoke to Parce Rum co-founder (and WNW member!) Jim Powers, who told us about his transition from the music industry to the wild west of running a booze company. The endless paperwork, the trips to Columbia, and how he's doing things differently. Jim also shared with us his One Bottle = One Tree initiative where he plants a tree for every bottle purchased. So now drinking means we're doing some good, too? We'll have another, please.


First: let’s talk about how amazing your last name is. Did you make it up?

Bequeathed to me by my father, from his father, and so on… from a lineage of Irish whisky bootleggers and horse “traders” from the Old Sod.

 

What’s your backstory?

Years working as an A&R guy for major record labels where I was fortunate to have a bit of success, and then I started my own indie label Minty Fresh, in Chicago. Growing up, I always was obsessive about music and somehow I found a way to get paid for my interests. When people stopped paying for music, it seemed like a good time to follow another personal passion, one that couldn’t be digitized. A good drink. Aged sipping rum.

 

How did Parce Rum get started? What makes you guys different from the other brands on the market?

Parce was started by myself, two brothers - Brian and Patrick, and a family friend in Colombia, Jaime Uribe. We were sitting on the porch of a finca (farm) a couple of hours outside of Medellin thinking about ways we could work with something associated with Colombia that we could all get excited about. After much back and forth, we looked at the drinks we were holding in our tumblers and it all made sense. Rummy rum rum!

When we first got introduced, we joked that the reason we wanted to team up was because your branding looked good with ours. Seriously though, who did it? Tell us about the design process.

Our bottle design was in collaboration with Mike Renaud. It took about a year and a half to arrive at the finished bottle.

Mike took thousands of pictures in Colombia for inspiration and we spent many hours in bars, looking at bottles already on shelves and asking ourselves how Parce could stand out while being bartender-friendly. Tough, tough work, requiring our consumption of many spirits along the way. Fortunately Mike is as gracious and fun to be around as he is talented so the entire process was great. We love his Parce design and the response has been fantastic.

 

What's been the most unexpected thing about running a liquor company? Where do you hope to be in five years?

The overwhelming paperwork and legalities of dealing with alcohol was/is even greater than we’d imagined. It kind of never stops, and you are always signing something. In five years we hope to have planted 300,000 trees in Colombia through our One Bottle = One Tree program. For every bottle of Parce purchased, we plant a tree native to Colombia as part of a reforestation partnership there. So far, we’re at over 10,000 trees planted and counting… 

 

What’s up next for you?   

We will introduce a Parce 3-year-old rum in the Spring. The flavor is fantastic and we think it will be the best 3-year-old rum out there, in our completely biased opinion.

 

Favorite rum recipe?  

I’m a fan of Parce neat or on the rocks. Also love a true daiquiri using 2oz Parce 8yr, 1/2 oz lime juice, and 1/2 oz simple syrup. Year-round tastiness. Love a Manhattan using Parce instead of bourbon too. Yeeeumm.

Bonus Round!

Last few things you googled:  

Re-engineered New Balance 1500, Che Bill Murray, Bandito (bar I was trying to find in Bogotá last Wednesday)

 

Advice you’d give your high school or college self:

Trust yourself.

 

Favorite quote:   

Tie:  “God is in the details” and “I’d rather have a bottle in front of me than a frontal lobotomy.”

 

Creative inspiration:

Kurt Vonnegut, EB White, Jonathan Ive

 

Biggest career “failure”?

A music app that applied crowd sourcing to content curation.  I still love the idea, but the ever-evolving technology behind it was humbling.

 

Proudest career moment:

Having a couple of bands I worked with perform on Saturday Night Live.  For a kid from Iowa who was first introduced to many great bands through that show, it was a real thrill to have previously unknown artists make it to that stage.

Jim and his co-founders


Are you a WNW Member with new work, exhibits, products, or news to share? Email us!


In EVENTS + CULTURE Tags Parce Rum, Features, Featured, Partners, Alcohol

HOW TO BUILD A BEER BRAND FROM SCRATCH

Working Not Working December 2, 2015

HOW TO BUILD A BEER BRAND FROM SCRATCH


WNW Member #1100 John James and a team of six have been spending their after hours crafting and branding a beverage best suited for after hours: Aurora. The team, ranging from brand strategists to bar managers, all share one thing in common: the love they have for Canada. "All of us came together over our shared ideology that - despite the (often) second-tier view that Canada has of itself, Greatness has and can be born here."

We spoke to John James about the process of building a beer company from the ground up, and how the identity and aesthetic for the beer and brand were born. After an incredibly successful soft launch in western Canada, Aurora will be sold throughout Canada in 2016 and go stateside and global soon after. The way we see it, Aurora is 4.5% alc/vol, and 100% Canadian Love.

Follow John on WNW

When did you decide to start Aurora?

The actual idea had been tossed around by a couple of the partners for a few years, but we (as a team) began taking the steps toward production in late 2013, building a fleshed-out team and seeking investors. As a business, Aurora is actually one component of a three-part movement to start introducing art and open-minded ideals to a larger audience throughout Canada and over the course of the next two years, throughout the United States and further globally.

 

What is your role in Aurora?

In terms of my creative role within the company, as we have all been working on the brand aside from our day jobs (a team of 6 - ranging from brand strategists to bar managers), I've been acting Creative Director and part of the skeleton crew since the early stages. All of us came together over our shared ideology that - despite the (often) second-tier view that Canada has of itself, Greatness has and can be born here.

 

How did you create the design and style of Aurora?

From a shared goal and extensive research from the team, it was easy for me to build the identity and language surrounding the Aurora brand. Everything seemed to come together under the introduction of our minimalist Aurora Borealis can, which stemmed from visualizations around our brand phrase - Rise Above.

We started with a western Canada soft launch, and from our vendor feedback, I believe we are almost sold out. The response has been tremendous, which is encouraging and we are definitely thankful!

Follow John on WNW

Are you a WNW Member with new work, exhibits, products, or news to share? Email us!


In INTERVIEWS, WORK Tags John James, Art Director, Canada, Beer, Alcohol, Vancouver, Freelancers, Features, Featured

HOW TO BE FEATURED ON FREE RANGE

Working Not Working November 29, 2015

Are you a member of WNW? Great first step to getting featured on this blog. We're a small yet mighty team so we rely on members to contribute content that will hopefully inspire the greater creative community. The best posts are personal and honest. Humor doesn't hurt either. That said, all ideas are still subject to the approval of our editorial team and we cannot promise that every post will be published.

If you want to get your work in front of the people who should see it, this is the Ultimate Guide to Getting on Free Range. We detail out the types of content we're currently seeking and if you find something that sparks your interest, be sure to click on the button to submit your ideas. 

Note: Please do not submit fully written articles. We're looking first for ideas and if yours is selected, we'll work with you to create Free Range magic.


With all the amazing stuff our members have going on, we launched SHIT TO DO, a guide to getting you out of the house. So if you're a WNW Member and you have a launch, signing, screening, party, workshop or let's-just-meet-at-a-bar, click that button below.

i've got news to share

Think your profile should be listed in our weekly roundup? If you have kickass work (which you do since you're a WNW member), make sure you're showing it off in the best way possible. We only feature profiles that have the following:

  1. Six images in your minibook

  2. Bold background image

  3. Recently updated status

  4. Bonus points if you vouch for other members 

My profile is badass

Screen Shot 2015-11-30 at 10.12.08 AM.png

We're seeking companies who share our values of putting people first. Whether you're five people or five hundred strong, we do in-depth profiles on WNW companies who are willing to share their knowledge with us and are willing to be candid about the ups and downs of running a business. Reach out if you want to have discussions around hiring, work culture, and the creative process. A few past favorites include:

"Droga5 CCO Ted Royer on How to Make It in Advertising"

"Where Are All the Women? Kat Gordon on Diversity and How We Need to Do It Better"

"Manager Profile: Anna Charity, Headspace" 

"How to Pitch: PR Pros Tell All"

"30 Weeks: How Designers Can Become Founders"

feature my company

Screen Shot 2015-11-29 at 6.53.02 PM.png

If music could have been an alternative career path (or if its your side gig), we want your mixtapes. Being a guest curator is super simple: pick a theme, select between 8-12 songs, and choose a piece of your work as the lead image. A few past favorites include:

"Mixtape: In the Mood...to Get Creative"

Michael Wong, "Driving Through the 90's"

Nick Walker, "Richard Ricardo Does Rio"

"Mixtape: Can I Kick It?"

Mixtapes for days

We love hearing about creative communities all over the world. We know many of you are passionate about where you live, so tell us why your city is great: where we should eat, drink, create, and play. A few favorites include:

Carson Ting, "On Vancouver". (He even did custom illustrations!)

Paola Saliby, "On Sao Paulo"

Sean O'Brien, "On Minnesota"

Francesca Martorelli, "On London: Through the five Senses"

i love my city

We're somewhat of TV junkies here at WNW and we're not beneath a little fandom. If you're currently nerding out over a particular show and want to share the love, we want to hear about it. Reviews, illustrations, and haikus are all accepted. A few past favorites include:

Christine Gignac's recap of Mad Men's Season 6: Episode 1

Sam Taylor on It's Always Sunny in Philadelphia

James Wignall on Black Mirror

Watching Not Watching

Write on a subject that you have personal experience with that you think will resonate with the WNW community. Not a wordsmith? Email us a few topics you're interested in and we'll work together to craft an article around it. We also accept illustrations :)

A few past favorites include:

Greg Collins, "How to Leverage the Shit Out of Working Not Working"

Kate Proulx, "On Money"

Chad Miller,  "How Playing in a Punk Band Prepared Me for a Career in Design"

Jillian Adel, "On Vulnerability"

Zipeng Zhu, "On Starting Over"

my story

Going to any conferences this year? Want to write about it? We're interested in conference recaps, particularly about art, design, technology, and creativity in general. For reference, check out a recent writeup we did about Design Vaca.

conference profiles

We're constantly putting together panels either for Working Not Working or on behalf of our partners. Whether you're already a seasoned presenter or aspire to be one, we want to hear from you. Let us know what you're passionate about and we'll let you know if there's an opportunity available. (Curating your own event and want WNW to speak? We want to hear from you too.) 

Speaking opportunities

Reminder: All ideas are subject to the approval of our editorial team and we cannot promise that every post will be published. 


In INTERVIEWS, EVENTS + CULTURE Tags free range, getting published, self-promotion, inspire

PROFILES OF THE WEEK: NOVEMBER 30TH

Working Not Working November 29, 2015

PROFILES OF THE WEEK: NOVEMBER 30TH


Dan Fietsam, Copywriter. Chicago.

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Suzanne Strong, Photographer. Los Angeles.

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Rafa Alvarez, Illustrator. Berlin.

Follow Rafa on WNW

Todd Heyman, Director. New York.

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Lucas Dotto, Motion Designer. Curitiba.

Follow Lucas on WNW

Bonnie Duffley, UX/IA Designer. Los Angeles.

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Lauryn Siegel, Producer. Brooklyn.

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Elisa Sandoval, Designer. Chicago.

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Are you a WNW Member with new work, exhibits, products, or news to share? Email us!


In LISTS Tags Freelancers, Creatives, Features, Featured

Illustration by Vero Escalante

MIXTAPE: SONGS TO FEAST ON

Working Not Working November 29, 2015

MIXTAPE: SONGS TO FEAST ON


We hope you all had a great holiday weekend. We're serving a mixtape for you to feast on while you eat leftovers for the next two weeks. These tracks are sent from creatives' studio speakers to your ears. They're tracks that WNW creatives love to put on to add fuel to their creativity. Big thanks to WNW Member Vero Escalante for filling up Side B.

You can open the Spotify playlist here.


"Wanna Be in LA" - Eagles of Death Metal (WNW HQ)


"I Wanna Dance With Somebody" - Whitney Houston (Kiki Ljung)


"Open" - Cyril Hahn (David Urbinati)


"Santa Fe" - Beirut (John James)


"Busy Earnin'" - Jungle (Vero Escalante)


"Easy Easy" - King Krule (Vero Escalante)


"Her" - Majid Jordan (Vero Escalante)


"Blow Up" - Kid Francescoli (Vero Escalante)


In EVENTS + CULTURE Tags music, mixtape, Mixtape

PROFILES OF THE WEEK: NOVEMBER 23RD

Working Not Working November 22, 2015

PROFILES OF THE WEEK: NOVEMBER 23RD


Ethan Scott, Photographer. NY / LA. 

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Infinite Loop Co., Creative Technologist. Los Angeles. 

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David Cuccinello, Art Director. Los Angeles. 

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Thibaud Allie, UX/IA Designer. Nice. 

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Anastasia Aizman, Front-End Developer. Boston. 

Follow Anastasia on WNW

Adrian Luna, Art Director. Los Angeles. 

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Arielle Davis, Producer. Santa Monica. 

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Jason Jay, Designer. Toronto. 

Follow Jason on WNW

Are you a WNW Member with new work, exhibits, products, or news to share? Email us!


In INTERVIEWS, LISTS Tags Jason Jay, Arielle Davis, Anastasia Aizman, Adrian Luna, Thibaud Allie, David Cuccinello, Infinite Loop Co, Ethan Scott

NATURE WALKING WITH VERO ESCALANTE

Working Not Working November 21, 2015

NATURE WALKING WITH VERO ESCALANTE


We first discovered the work of WNW Member #8510 Vero Escalante through her contributions to a Buenos Aires-based animation studio, and soon after stumbled upon Vero's refreshing personal portfolio. Every project the Argentinian illustrator puts her hands to is rooted in her predilection for honoring nature. "Imagining cities from an unknown future, filled with crazy greenery. All of this gives me the opportunity to speak up about a more eco-friendly and natural world." We spoke to Vero about her work, her plant-filled apartment, and her pet rabbit Nilo.

Follow Vero on WNW

Tell us about your background: Who is Vero Escalante and how did she get here?

I'm a girl who grew up in the north of Argentina, surrounded by mountains and rivers. I came to Buenos Aires to study fashion design and without realizing it, I ended up working as an illustrator for an agency, and I loved it. It's been 10 years since that and I've also worked as an art director for other agencies and projects. Right now I work freelance.

How would you describe your creative style? How long did it take you to discover your own illustrative voice?

My style could be defined as vibrant, fresh and experimental. It's in constant reshaping and movement. I start with the color palette and the climate I want to achieve. The more selective and honest with my own self and universe I am, the more I get to show such style.

 

The creative world you create draws heavily from the botanical world. What about the natural world inspires you?

I find inspiration in the diversity of colors and shapes nature has. It influences my surreal imaginary world. It's like imagining cities from an unknown future, filled with crazy greenery. All of this gives me the opportunity to speak up about a more eco-friendly and natural world.

Do you spend a lot of time in nature, gardening/hiking etc?

I don't spend as much time outside as I used to when I was a child, but my apartment in Buenos Aires is full of plants everywhere.

How does Buenos Aires inspire you? How would you describe the creative scene?

Buenos Aires is so inspiring! During the day I work at a co-working office in Parlermo (very vibrant and hip neighborhood) called "club de amigos Costa Rica", with other artists and designers I admire.

 

You illustrate a lot of rabbits. Do you have a pet rabbit? Are rabbits a source of inspiration or an involved collaborator?

I love rabbits! I have a pet rabbit named Nilo. He's been with me for 6 years. He is my companion and inspiration. As a matter of fact, he's been the main character in a lot of my illustrations.

What do you do when you’re not working?

When not working, I'm surely drawing (which is pretty much like working haha); I hang out with Nilo; I also like reading and writing poems. Or just go out with some friends, there are always cool places to visit.


Vero Discusses 5 Different Projects

Botanical Mac

Art direction for an app to help you maintain and care for house plants.

 

What were you inspired by in creating this piece?

My inspiration was surreal dreams.

 

Hardest part of creating this piece?

The most difficult part of it was to make the arrangements on the monitor.


Pineapple Island

An illustration for my first solo art show.

 

What were you inspired by in creating this piece?

I got the inspiration from Jules Verne's stories. I wanted to portray the fantastic worlds.


Paint temptation

Art direction for a project that shows a women's different facets in a colorful and abstract way.

 

Hardest part of creating this piece?

The challenge was to make an analog and experimental work.


Kitchen

This was a personal project, where I wanted to show very easy-going, everyday moments. I didn't really find a hard part of doing it. I just really enjoyed it.


Voodoo Toy

Art direction for an animated clip

 

What were you inspired by in creating this piece?

Excess was an inspiration, and a casino from back-in-the-day kind of aesthetic.

 

Hardest part of creating this piece?

The challenge here was the limited time we had to make this happen.


BONUS ROUND!

Proudest career moment:

Having my own solo art show.

 

Biggest career failure:

Not working in another country (yet!)

 

Last three things you Googled:

1. Orchids

2. Bunny training tips

3. Vegan banana bread

Most significant creative influence or inspiration (or creative hero):

I love and feel a huge influence from Matisse's work, and truly admire floral artist Azuma Makoto.

 

Current song on repeat:

Kid Francescoli - Blow Up

 

Favorite quote:

"Look as far as you can, there is unlimited space there. As many hours as you want. There is unlimited time before and after." - Walt Whitman.

Advice you’d give your high school self:

Choose a career where you can express your passion, even if that scares you. Because it is what you love to do, what you are passionate about. Don't stress out, it'll work out.

 

Two truths and a lie:

1. I'm illustrating for a non-profit that helps shelter and stray dogs and cats (and I love it!)

2. I'd like to get back to my fashion designer career (I hope I can do it soon)

3. I spend the summers training rabbits. (not true, but would be so cool if it was true!)

 

WNW members whose work you admire and why:

WNW Member #5419 Jean Jullien - I really like the simpleness and how cool he's drawings are.

WNW Member #8492 Juan Casal - Because he works with me at "Club de Amigos Costa Rica", we are friends and I love his work.

WNW Member #2846 Leta Sobierajski - It's so fresh and experimental, I just love it.

Follow Vero on WNW

Are you a WNW Member with new work, exhibits, products, or news to share? Email us!


In INTERVIEWS Tags Vero Escalante, Illustrator, Buenos Aires

30 WEEKS: HOW DESIGNERS CAN BECOME FOUNDERS

Working Not Working November 19, 2015

30 WEEKS: HOW DESIGNERS CAN BECOME FOUNDERS


What do The Light Phone, MOTI and Slang have in common? They all came to life at 30 Weeks, a founders program for designers, half school, half incubator. The program is focused solely on creatives, from graphic, web, and product designers to UX/UI designers, to architects. 30 Weeks is unique in that it offers the hands-on experience, mentorship, feedback, tools, workspace, and connection to the communities designers need to create products and start companies that may just change the world. The program was created by Google in partnership with SVA, Parsons, Pratt, The Cooper Union, and Hyper Island.

One of 30 Weeks' success stories is none other than WNW Member #3358 Joe Hollier, creator of the Light Phone, which we featured on Free Range in May. Joe's take on 30 Weeks? “It gave me confidence. I knew that if I could do this, I could do anything.”

We spoke to 30 Weeks advisor and recruiter Kiely Sweatt, who reflected on the past year, how the program is evolving, and adds that the program is not for the faint of heart: "It’s not enough that amazing people come through our doors; being an entrepreneur means long days, long nights – it’s more than a full-time job."

The deadline to apply is 12/12.

Apply here

What are the biggest business pitfalls or challenges your designers have faced when transitioning from creative to full-time entrepreneur?

Our designers learn very early that they must wear many different hats and become knowledgeable about a number of disciplines. From design and market research to building product and a team, to developing financial plans and marketing strategies, the real challenge is keeping everything forward all at once. Startup founders are the CEO, CFO, COO, CMO, the list goes on and on.

The Light Phone

Why is it important to have designers as founders?

Part of a designer’s training is to be more empathetic: how does a consumer relate to a product; an end-user with technology. Designers are taught to find solutions to complex problems with specific users and their needs in mind.

What are some success stories of the past year?

The Light Phone, MOTI and Slang. Another success story is 30 Weeks itself - the first year was an experiment that turned out to be a successful one, enabling a second year to happen.

Moti

Slang

What have you learned in running this program?

The program is only as good as the designers who are in it. A great idea is important, as is the quality of our curriculum, the support from our instructors, speakers, and mentors, but nothing replaces a designer ready to work hard. It’s not enough that amazing people come through our doors; being an entrepreneur means long days, long nights – it’s more than a full-time job.


30 Weeks is calling all designers and creative entrepreneurs interested in building products: Apply here.


In INTERVIEWS, EVENTS + CULTURE Tags 30 Weeks, The Light Phone, Joe hollier, Hyper Island, Google, design, ux, ia

WNW X PRINT ALL OVER ME: EVENT RECAP

Working Not Working November 18, 2015

WNW X PRINT ALL OVER ME:
EVENT RECAP


In our first collaboration with Print All Over Me, we gave eight supremely talented WNW members a blue sky brief to design their own fabric for PAOM’s assorted silhouettes. We were seriously impressed by the results, and by the PAOM final product. The print quality they achieved is amazing. We threw a party on November 12th to celebrate the collaboration and display the collection. WNW Member #2851 Shawna X (one of the featured eight) also designed a window cling to bring that extra bit of production value to the event: "Inspired by movement and form from passive and static design, I wanted to create something that warped our visual perspective as if it were flowing, at the same time revealing slices of the interior." Check out Facebook for the complete photo album. All photos by WNW Member #5727 Jeff Hodsdon unless otherwise noted. 

About our sponsors:

Rivington Design House played host to the collection, allowing us to transform their walls and windows. RDH is a design studio and gallery, specializing in all things creative from art direction and production, to installations and website development.

Glassrox, a band of bartenders, created a speciality cocktail menu for us. Their mission is to never have a boring bar and our guests can attest that did not happen.

Parce Rum, a recently launched brand, has rum that tastes as good as their branding looks. We'll have an upcoming article on them to learn more about how they got started and how the Toms business model inspired them.

What creative event is complete without Pabst Blue Ribbon? Big thank you to PBR for being the beer of the evening and for lubricating the creative process for so many years. 

KNAM Media brought Shawna's design to life with vinyl wrap, capturing the details of all the curves and gradients (apparently that shit is not easy to print.) It takes a lot to stop a New Yorker on the street but we're happy to report that this storefront did just that. 

Shop the collection

Photo by WNW Member #3298 Collin Hughes

Photo by WNW Member #3298 Collin Hughes

Photo by WNW Member #3298 Collin Hughes

Glassrox hard at work, serving up speciality cocktails courtesy of Parce Rum

Hello, PBR!

WNW Members Leta Sobierajski and Wade Jeffree

WNW Member Rodney White

Center: WNW Member Michael Burk who also shot the WNW-PAOM look book

Team WNW

In EVENTS + CULTURE Tags fashion, event, new york, print all over me, art

PROFILES OF THE WEEK: NOVEMBER 16TH

Working Not Working November 15, 2015

PROFILES OF THE WEEK: NOVEMBER 16TH


Laura Flippen, Photographer. San Francisco.

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Max Kessler, UX/IA Designer. New York City.

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Stephen McFadden, Director. New York City.

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Aaron Meyers, Creative Technologist. Brooklyn.

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Cindy Chapman, Producer. Los Angeles.

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Callie Meyers, UX/IA Designer. Minneapolis.

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Kiki Ljung, Illustrator. Barcelona.

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Cameron Brand, Creative Technologist. Chicago.

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Are you a WNW Member with new work, exhibits, products, or news to share? Email us!


In LISTS

BREAKING THE FOURTH WALL: JEFF HODSDON

Working Not Working November 12, 2015

BREAKING THE FOURTH WALL: JEFF HODSDON


WNW Member and Photographer #5727 Jeff Hodsdon has developed such an excitingly simple yet refreshing style, and we can't get enough of it. His project, "The Moments", is an on-going portrait series that captures his subjects in slow-motion, soft-focus. It's actually a hybrid of still and motion, in part because the first frame works deceptively well as a still image. And when the image comes to life, we're both surprised and hooked. We asked Jeff what it is about the idea of a moment that fascinates him. "I like the idea of ‘breaking the fourth wall’ — portraits that feel like someone is in their own life, yet giving you a split second of attention."

Make sure to check out Jeff's Instagram account to see all his Moment. And if you're attending the WNW X Print All Over Me Launch Party tonight, he'll be the one with the camera.

A video posted by Moments (@the.moments) on Oct 23, 2015 at 1:27pm PDT

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Tell us about your background: Who is Jeff Hodsdon and how did he get here?

I live in New York City by way of Califonia. I got here by motorcycle — took about a month and I journaled it on a tumblr.  My focus is on taking images of people. Lately, my time is spent walking the streets of New York in search of people who I feel are in an interesting moment and photographing them. I post to an Instagram account and blog called “The Moments”. 

 

Your ongoing series “The Moments” strikes a great balance between stillness and motion. Can you tell us about the development of the project and how you see it evolving?

I try to create an image that represents about one second of elapsed time. Not much happens in a second — if you look at any slice within a second the moment hasn’t changed really. I want someone to view them at any point in time and still see the same moment.

A video posted by Moments (@the.moments) on Jun 23, 2015 at 10:37am PDT

To capture a moment, do you first spend some time getting to know your subject, or do you aim for a purely raw interaction?

I usually don’t. I like to shoot the idea of someone that I have since that is what made me curious enough to ask for a quick photo. Everyone is different — sometimes I end up saying a couple words, then others you have a conversation with.

 

What inspires you most about the concept of a moment?

If you document it right with an image, it can bridge what happened and what you understand.

A video posted by Moments (@the.moments) on Oct 22, 2015 at 1:31pm PDT

Why portraits?

I find people very interesting. They are so visual: what they wear, their environment, their posture, their expression, how they carry themselves, etc. New York City is one big set with millions of subjects. I love not looking for a particular image; I like to have a positive/curious feeling about someone I see and then shoot that feeling. You never know what you’re going to get.

 

Do any subjects surprise you?

Nothing too surprising yet. I suppose everyone is a surprise because I don’t know anything about them. What mood they’re in, if they want to smile, if they want to be told how to stand or not.

A video posted by Moments (@the.moments) on Nov 5, 2015 at 1:58pm PST

A video posted by Moments (@the.moments) on May 18, 2015 at 8:05am PDT

Do you feel more in your element doing still photography or video, or tackling both at the same time?

I don’t really do video where a story is unfolding. Nothing over a second of real time. It matters to me how you compose the feeling you had when you decided to capture the subject. The way I built my camera is to have just one button, nothing else to distract from figuring out how to capture what is in front of me. I like the idea of ‘breaking the fourth wall’ — portraits that feel like someone is in their own life, yet giving you a split second of attention.

 

How does New York inspire your creativity?

I like the energy here. It makes me want to do more.

A video posted by Moments (@the.moments) on Apr 22, 2015 at 7:52pm PDT

A video posted by Moments (@the.moments) on Oct 4, 2015 at 10:43am PDT

A video posted by Moments (@the.moments) on Oct 3, 2015 at 12:50pm PDT

What inspirations help inform your work?

Slim Aarons, Scott Schuman, Norman Parkinson

 

Hardest part?

Approaching people.

 

Biggest career failure or challenge?

Switching careers and starting over.

 

Most significant creative influence or inspiration (or creative hero)?

Daniel Arnold

 

Favorite quote?

A photo can bridge the gap between what happened and what you understand.

 

Advice you’d give your high school self?

Party more.

A video posted by Moments (@the.moments) on Sep 27, 2015 at 2:18pm PDT

A video posted by Moments (@the.moments) on Sep 28, 2015 at 11:39am PDT

A video posted by Moments (@the.moments) on Nov 2, 2015 at 12:18pm PST

Follow Jeff on WNW

Are you a WNW Member with new work, exhibits, products, or news to share? Email us!


In INTERVIEWS Tags Jeff Hodsdon, Photography, Photographer, Features, Featured, The Moments, Instagram, New York

WNW x Print All Over Me Launch First Member-Designed Collection

Working Not Working November 11, 2015

If you've ever tried printing on a shirt and were sorely disappointed by how it turned out, you're not alone. But then came Print All Over Me, a creative service that allows people to turn their designs into real world objects. PAOM brings out the wannabe fashion designer in all of us. And with their super high-quality neoprene fabrics, modern silhouettes, and frequent artist collaborations, PAOM makes it really hard to keep your wallet closed.

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In WNW NEWS, EVENTS + CULTURE Tags Print All Over Me, Features, Featured, Collaborations, Designers

PROFILES OF THE WEEK: NOVEMBER 9TH

Working Not Working November 8, 2015

PROFILES OF THE WEEK: NOVEMBER 9TH


Alex Poole, Producer. New York.

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Dawn Yanagihara, Designer. Portland.

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Jeanne Pope, Photographer. Detroit.

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Ross Cairns, Creative Technologist. London.

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Janine Rewell, Illustrator. Helsinki.

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Kitkat Pecson, Illustrator. New York.

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Mike J. van Heerden, Designer. Durban.

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Steve Babcock, Copywriter. Boulder.

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Are you a WNW Member with new work, exhibits, products, or news to share? Email us!


In LISTS Tags Creatives, Features, Featured

CREATESHOPS: NYC PHOTO SUPER SHOP

Working Not Working November 8, 2015

CREATESHOPS: NYC PHOTO SUPER SHOP


WNW Member #6833 Daniel Castro, a New York-based Photographer and Director, founded Createshops to help freelancers and enthusiasts take their craft to ninja-level with the support of mentors and creative comrades.

Daniel adds: "We are living in a self-taught era - You can find a 'how-to' on almost anything you can Google. But flying solo can only get you so far, and E-learning lacks soul... And that warm-fuzzy feeling you get from talking to other humans."

Createshops changes that. And next weekend, there's a 2-Day NYC Photo Super Shop located at COLONY Studios in Brooklyn.

You can purchase a ticket here. Details below.

Follow Daniel on WNW

Are you a WNW Member with new work, exhibits, products, or news to share? Email us!


In EVENTS + CULTURE Tags Daniel Castro, Class, Createshops, NYC Supershop, Photography, Design

THE JOURNEY OF THE PENGUIN: BOOK LAUNCH & SIGNING

Working Not Working November 6, 2015

THE JOURNEY OF THE PENGUIN: BOOK LAUNCH & SIGNING


To celebrate the 80th anniversary of Penguin Books, WNW Member and Milano-based artist #5032 Emiliano Ponzi wrote and illustrated The Journey of the Penguin, released October 27th. The book tells the story of a lonely Antarctic penguin, dreaming of adventure, who sets off on a long swim north. Arriving at last in London in 1935, he encounters the chance of a lifetime: auditions are on to find the face of a brand new publishing house.

On November 18th, there will be a book launch and signing at the Society of Illustrators in New York. Emiliano, Paul Buckley (Penguin Books creative director) and Chris Russell (Penguin Books editor) will present The Journey of the Penguin for the first time together.

You can purchase tickets to the event here.

Follow Emiliano on WNW


Are you a WNW Member with new work, exhibits, products, or news to share? Email us!


In EVENTS + CULTURE Tags The Journey of the Penguin, Penguin Books, Emiliano Ponzi, Illustrator, Milano, Book

The Future of Work: WNW Stars in Microsoft Campaign

Working Not Working November 5, 2015

Working Not Working made its small screen debut in recent weeks in a commercial for Microsoft Office. As part of their #TheNewOffice campaign, Microsoft is showcasing organizations that are enabling the future of work and collaboration. Courtesy of their agency (and WNW members) The Pub, Working Not Working was chosen.

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In WNW NEWS Tags Microsoft, M ss ng P eces, WNW, LA, Freelancers, features, featured, media-format
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