No matter how dark things seem to get, WNW Member Tori McGoogan is always trying to balance it with some positivity. And as a full-time art director at Facebook, Tori’s in a position to bring that positivity to the lives of a lot of people. It’s one she doesn’t take lightly.
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WNW Member Michelle Kondrich
How Two Freelance Creatives are Turning Advertising into Altruism
Creatives & philanthropists Tiffany Appleton and Kirstin Roquemore started their own type of freelance business model. One that turns every print ad, script revision, and 92-page pitch deck into an act of altruism. This long-time creative duo just finished building a school in Nepal and are working on a second one in West Africa. Meet Freelanthropist.
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“Paddy & Liam” Invites You to Reflect on Your Own Upbringing & Indoctrinations
The British-based WNW Member talks about the early days of his career, his interest in the traveling community of Ireland, and his latest photo book Paddy & Liam. “I guess that in some ways I just wanted to look at them as travel kids now settled, but also to reflect on the Ireland they were born into and growing up in.”
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Ana Jaks Celebrates Inclusivity with Bold, Bright, & Colorful Illustrations
Leland Foster Blurs Medium Lines with Slick & Suspenseful Oil Paintings
It’s not easy deciphering the difference between Leland Foster’s paintings, photographs, and animated illustrations. The distinctions are subtle, yet striking once discovered. It’s part of the sorcery of Leland’s approach.
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Trailers & Promo Tours Don't Cut It: Enter Giant Spoon's Experiential Film Marketing
As film companies try to buck the downward trend of theater attendance, they're eschewing traditional film marketing campaigns in favor of something more engaging and memorable. Giant Spoon shares the stories behind building a seedy pop-up tattoo parlor and speakeasy ripe with degenerate puppets, & why activations are the answer to fluffing audiences. "Once consumers step into an activation and its created world, they become hooked––and the 2-hour film they want to see becomes a continuation of the journey they just went on."
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How Google Creative Lab Primed Aneesh Chaganty For His Feature Film Debut
Filmmaker Aneesh Chaganty discusses the specific ways in which Google Creative Lab prepared him for making the new hi-tech thriller Searching, and why being a first-time filmmaker actually helped in tackling the film’s unique approach. Aneesh also shares advice for fellow advertisers looking to make the jump into filmmaking, and why it's the casting that he's ultimately proudest of.
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Birgit Palma Will Open Your Eyes to Impossible Imagery
Birgit Palma relishes the opportunity to paint herself out of corners. The Austria-born, Barcelona-based illustrator, designer, and lettering lover feels most comfortable creating works of paradoxical wonder. Birgit reflects on her style, her mission, her proudest moments so far, and the pressure that she and most freelancers put upon themselves.
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Director Jessica Sanders Journeys into the World of VFX in Her Latest Film
Jessica Sander's latest film certainly has its otherworldly quirks, but make no mistake: Jessica is still documenting themes of power, inhumanity, and abuse at a time more prevalent than ever. Presented by Refinery29 and TNT as part of the Shatterbox Anthology, End of the Line was an official selection at 2018's Sundance Festival. It stars Simon Helberg and Brett Gelman.
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Julia Pott Has a New Cartoon Network Series & A Ton of Creative Advice
Julia Pott tells us how she settled on the tone of her show, what it means to have plenty of Adventure Time alum by her side on this journey, and what she's learned about herself and the world of showrunning that she's excited to bring to Season 2.
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Composer Robert Miller On "The King," Voicing a Thesis, & the Value of Empathy
Robert Miller is a prolific, award-winning composer of music for film, television and the concert hall, with a career spanning more than 20 years. We discuss the particular challenges of composing for a film that's already packed with Elvis songs, and why when crafting the score, Robert tuned his ear to the thesis of director Eugene Jarecki rather than the sounds of The King himself. Robert also offers a trove of insights into his musical process as well as advice for up-and-coming composers.
Read MorePay Homage to Your Passions to Improve Your Creative Career
It's unlikely that anyone else shares all of the same interests as you, and personalizes those interests in the same way. Switching over to following and pursuing work which aligned with my passions has made the biggest change to my career and work. I can’t say enough how important it was to me for my happiness as a creative but also for the purity of the work.
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It's Nice That Enlists Illustrator Thomas Hedger for New Issue of Printed Pages
In the latest issue of Printed Pages, our friends over at It's Nice That commissioned Thomas Hedger to illustrate a feature interview with design duo Sagmeister & Walsh. Find out how Thomas interpreted such distinguished works as Edvard Munch’s Scream to Réne Magritte’s The Son of Man into his own style.
A Portfolio Redesign Will Help Clients See You How You'd Like to Be Seen
Creatives are experts at exporting their creativity, but often forget to apply those skills to their own brand. WNW Member Ngaio Parr was no exception until recently, when she committed to redesigning her studio's portfolio site. “"Everything outside of the actual work is such a steep learning curve!”
Read MoreBehold the Off-Centre Positivity of Sydney-Based Artist Elliott Routledge
Elliott "Numskull" Routledge is a designer and artist working out of Sydney. Here, he talks about his shift away from the agency world to embrace a career in the arts, where he’s found his voice. He's tried his hand at a variety of fields and mediums including painting, illustration, and design, but always relishes the opportunity to go big and do large-scale public murals and sculptures.
Read MoreWant to Work at Digitas? Brent Eveleth Talks Elastic Thinking, Boston, & More
Brent Eveleth, Creative Director & SVP of Experience Design at Digitas, shares what he looks for in prospective hires, what it takes to succeed at Digitas, & why Boston will probably never get the credit it deserves for its strong, creative community.
Read MoreArt or Advertising? The Awards Show That's Starting a Dialogue
Enter Margery Cohen, Creator and Organizer of the Art of Creativity Awards, who is challenging the notion that Art and Advertising are better on their own. The AOC Awards invites advertising creatives to submit work to be judged on its artistic value by artists and curators from the art, museum, and cinematic scenes. "As a result of combining art and advertising, we’re aiming to push both industries to create new levels of fresh, inventive work. Bridging art and advertising strikes me as a natural progression to reach greater creative heights."
Read MoreJosh Cohen's Design Chops Inform His Unique Exploration Into Video
One of the coolest parts of WNW Member Josh Cohen's portfolio is on display in the project credits. The man is wearing a lot of hats. Director, writer, editor, designer, art director, producer. "It’s a special feeling and privilege, being able to have a vision, and have the end product be just that or something really close to it."
Read MorePablo Rochat's Instagram Hacks Are Works of Postmodern Art
Pablo's Instagram hacks, pranks, and disruptions are easily digestible in this age of ADHD, and easily releasable. Pablo also discusses the craft of using Instagram's guardrails to his advantage, whether he takes his pranking spirit offline, and what it's like to get paid by major brands to cause some 24-hour mayhem.
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