Illustration by WNW Member Rob Dobi
Over30Under30 is an interview project that balances the conversation by celebrating a demographic that the creative industry is simply not supporting or promoting enough. It highlights the work, stories, and experiences of creatives over or approaching 50, and provides inspiration for those who will someday get there (ie, everyone.)
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Illustration by Andrea Johansson
“For a minute I was nine again, screaming my head off as Mia Hamm slides across the pitch on her knees, pumping her fists. As often as advertising squeezes our insecurities in its spindly fingers, occasionally it produces the inverse effect: connects us to our dreams.”
Read More“I applied to a full-time role at Nike and within a day I heard back about a job in New York...And just like that, I kicked off a very streamlined and informal conversation with a team at Nike about what they are looking for and how I could help. With the help of WNW’s platform, the interview process was casual and clear, breaking down the formality of job-seeking and interviewing.”
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Andrew shares the inspiration and process behind creating the first copywriting portfolio not just made for the phone, but also “designed for the throne.” We hope you kings and queens enjoy this conversation.
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WNW Member Luca Venter is a South African photographer and director currently based in New York. We love his aesthetic and approach, on display with companies like Nike, Google, The New York Times, GAP, and Billie, and musical acts like Tennis, Liam Benzvi, and MF Doom.
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Illustration by WNW Member Yifan Wu
“One quality I always look for when interviewing designers is the ability to get their concepts implemented in the final product as envisioned during the design phase. Basically, I want to know: did your ideas actually ship? I’ve noticed that designers who succeed share certain underlying skills and approaches.”
Read More“I guess the underlying dilemma is that I’m not sure how to maintain the idea of myself as a kind of ‘jack of all trades’ or to make some kind of active choice and promote myself as a product/niche service.”
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Illustration by WNW Member Kevin Whipple
The pressure of doing what you love stands to kill you faster than doing what makes you apathetic. Our identities more quickly attach to a profession we hold dear because it runs parallel to our sense of personal purpose. We feel exultation at our highest heights and utter despair at our lowest lows.
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Cari Sekendur shares why it was time to open her own studio, how Butter determines which projects to take on, whether her approach has changed from her days as a freelancer, and the biggest challenges and surprised in building a studio.
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Partnering with Nike for the launch of NYC By You is Cultivator, a platform where creative people can tell their story through a unique medium—sneakers. The 28 limited edition sneakers are only available for two weeks.
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Illustration by WNW Member Greg Kletsel
For years, I’ve continuously devoured and internalized every piece of writing advice available. Every tip, trick, tidbit, factoid, and helpful hint. Every “do” and every “don’t.” None of it has made me a better writer. Turns out, all that advice getting passed down as gospel is totally unhelpful.
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“I decided to give freelance a go after the contract ended and I assumed work would just come in. But the truth is, it hasn’t. Every month I tell myself this is it. If I don’t get more work, I’ll start applying to companies and take a break from freelancing. But I don’t want to do that. I want to keep working for myself and really build something I love.”
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Modified Artwork based on an original work (visible below) by WNW Member Uli Knoerzer
“Team building gets a lot of my mind space these days and I’m always tinkering with how I can make the recruiting process better. I have encountered enough disjointed, unhappy teams to know that I wish that on no one. There’s a better way.”
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“It seems like this person doesn’t like me and is maybe even trying to sabotage me. They haven’t done anything outright blatant, but I sense their resistance to my ideas when I bring them up in team meetings…I’ve enjoyed my job up until now, but the conflict with this coworker looms over me when I go to work every day and I wonder how I can resolve it.”
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“Filmmaking has now gone from being a vague ambition to a vehicle to exorcise some really complicated feelings.” Zack Grant’s creative background is primarily as a producer on the agency side. But when his mom, an artist, was diagnosed with Parkinson’s Disease, he felt a calling to document both the journey of her health as well as the effects it has on her work and family.
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Love Wavelength is based on the notion that doing what is most harmonious to us will guide us towards achieving our goals. When we learn how to discern and trust our instincts, anything is possible. Achieving an ambitious goal is challenging, though. It takes time, dedication to a purpose, and a strong support system. The Love Wavelength community was created so we don’t have to try growing on our own.
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Jay Grandin, Partner and Creative Director, on the defining principles that allow Giant Ant to grow the right way in the competitive animation space, which kinds of projects ultimately make him proudest, and how the company approaches the hiring process.
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PlayLab is refreshing their collaboration with the Avenue of Americas Association for “Fantasy Landscapes.” The large-scale, multi-site, public art installation uses the technique of classic movie backdrops to transport visitors to various environments across Central and South America.
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