“Over the course of the next year, we imagined what would become New Balance Basketball. A brand that could stand out in the crowded sneaker space by doing things independently, not about hype, but by being humble, focusing on craft, all while staying true to New Balance’s legacy. Then they signed Kawhi Leonard. The perfect partner.”
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All photography by Geoff Levy
Engagement In the Grid: 3 Ways Creative Professionals Can Approach Their Instagram Feeds
“Just because you’re unsure how it will be received on social media doesn’t mean that the seed of the idea that’s scratching at your soul doesn’t have a home. Instagram isn’t a parameter for your art; it’s a visible publication platform.”
Read MoreWNW Partners With LA-Based Daytime Dance Party “Wish You Were Here”
On Sunday, July 21 at 3pm the legendary CLASSIXX will headline with local DJ duo Peace In Noise opening up the party. Working Not Working Members can get a 20% discount. This next party will sell out so get your tickets and stay up to date with Wish You Were Here news on Instagram.
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Public Library On Constructing the Visual Landscape for Local Natives' Album "Violet Street"
“There is so much heart, pain, and joy that the artists go through to create these records; we owe it to them to deliver a pure expression that holds up to what they have spent years agonizing over. Being able to translate what they hear in their heads to what they see on the cover is such an incredible undertaking, and results in a lot of our favorite work.”
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Parisian Typographer Tyrsa Discusses Donald Glover, the Influence of Graffiti, & Us By Night
WNW Member Alexis Taieb (AKA Tyrsa) is a Paris-based Typographer who has worked with clients including Nike, Jordan, Drew League, Criterion, Timberland, and Donald Glover. In our interview, we discuss his recurring collaboration with Donald Glover, from “This Is America” to Guava Island, and also touch on how graffiti has influenced his typographic work and why he’s excited to return to the Us By Night festival this year (and the next ten.)
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Asking Not Asking #19: I Don’t Hate My Job
“Here’s the thing: I don’t hate my job. I don’t necessarily love it, either. It’s interesting and fast-paced and I like working with a team. I also like the consistent salary and the security that comes with it...But sometimes I get the urge to quit and start over. I get antsy and want to leave. Then I think about it and wonder why. Will I regret not trying something else?”
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It's Officially July. Which Corporations Will Still Give a Shit About Pride?
“Companies paint their logos rainbow across Instagram, Facebook, and Twitter for a month—boasting about how accepting they are and sauntering through Pride parades catapulting rainbow-logoed koozies, t-shirts, and all kinds of unnecessarily branded crap into crowds of bystanders. Then as soon as they appeared, they disappear. Complete radio silence for the other 11 months of the year.”
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Illustration by WNW Member Tallulah Fontaine
Selling Your Soul: Can Artists Consciously Work with Big Brands?
I am constantly searching for the alignment of the truest truth between myself and the brands I service. Where can I celebrate synchronicity? ... As small businesses, we can’t solve these brands’ idiosyncrasies, but we can anchor our messages to the values we support. Can we find a way to bring impactful work into existence for someone that wouldn’t be reached otherwise?
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This Well-Traveled Creative Duo Brings Worldly Advertising Wisdom to Their New Home in LA (& This Interview)
Federico Munichor and Joaquin Lynch Garay teamed up over a decade ago, and in that time have traveled from their roots in Buenos Aires to Shanghai on to New York and most recently to Los Angeles. They discuss why collaboration comes easy, which campaigns make them proudest, the ways in which each creative market is distinct, and how their creative approach is shaped by these stops on their creative journey.
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Header Illustration by WNW Member Rachel Denti
How to Find a Mentor Anywhere
People of great wisdom and conviction know: I’m not ready for it. This has yet to deter me from seeking out mentorship from friends, motivational speakers, new age philosophies, and books. No one has outwardly consented to mentoring me, but I find myself privately cataloguing their advice and experiences so that I can apply it to my own life.
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This Project Showcases 25 New York LGBTQIA+ Artists on LinkNYC Screens
WNW Members Ben Wagner and Isabel Castillo Guijarro teamed up to curate 25 New York-based LGBTQIA+ designers, illustrators, and artists to feature on LinkNYC screens throughout the month of June. The list includes some real heavy-hitters, many of whom are WNW members.
Read MoreAirbnb Hosts Candid Conversations to Connect 50 Years of Pride
In honor of the 50th anniversary of the Stonewall Uprising, LGBTQ+ activists, artists, and everyday heroes across generations came together through Airbnb to have a candid conversation about what Pride means to them. WNW Member Ivan Cash, recently named to AdWeek’s Creative 100 list, directed the short film, which explores the possibilities when you take the time to connect with a stranger and recognize a shared mission.
Read MoreWorking Not Working Launches Its First Newsprint
We’re excited to announce the launch of our inaugural newsprint, titled “Breaking the Mold.” Our first printed publication is just a small sampling of the incredible talent that we’re honored to represent on Working Not Working. “Breaking the Mold” features a curated collection of essays and artwork from the WNW community, all in service to a conversation about creativity in flux.
Read MoreMeet the WNW Members Named to Adweek's 2019 Creative 100 List
Congratulations to the Working Not Working Members and all creatives and artists named to Adweek's 5th annual edition of the Creative 100. The annual list celebrates "the most fascinating people in marketing, media, and culture." Get to know the names and work of the featured WNW Members.
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Illustration by WNW Member Jamie Polancic
More than Hands-On Experience: The 3 Goals of an Internship
You’re an intern. You are not expected to know everything. They already know you’ve got enough of the skill set they need because they hired you. But now is the time to fill in your knowledge gaps. The company may use different software than you’re used to. Ask them how to use it. You may be unclear about a part of the project you’re working on. Ask for clarification."
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Asking Not Asking #18: Freelance Life is Like A Drug
“Freelance life is like a drug. The just not knowing what might be possible around the corner can be addictive and exciting. But it can also be hard to know just when the time is to move on. To know when it’s over. You just don’t know. There’s always a maybe/possibly hanging around out there. It makes it hard to commit to something else, something more solid, something more stable.”
Read MoreThis Is the Book You Give Your Dad This Father's Day
Dads can be notoriously tough to shop for. This Father’s Day, WNW Member and Illustrator Andrew Janik has drawn out a very practical solution to that problem. It’s a book from Simon & Schuster titled This is the Book You Give Your Dad: Everything Your Father Wants to Know, written by Matt Goulet and illustrated by Janik. It’s got all the 101s of becoming a classic dad.
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“Genius Loci” Sees Artist Marina Esmeraldo Traveling Through Her Memory
“The goal was capturing the essence of my travels, wanderlust being a recurring theme in my work. Through the abstract interpretation of the places of my memories, I created an installation combining mural painting and relief works, as well as a collection of wooden sculptures.”
Read MoreBranding the 2019 Spice Girls Tour with Studio Moross
Since January when the call first came in, WNW Member Kate Moross has been leading Studio Moross on their biggest undertaking and most high-profile project to date: branding the Spice Girls’ Spice World 2019 Tour. It’s the first time the Spice Girls have shared the stage in 7 years, and the studio does a spectacular job of referencing the power of nostalgia that the Spice Girls represent while also establishing the work in a modern context.
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